McDonald’s Canada marks 55 years with pop-up exhibition, The Gallery of Little Big Things
Over the years, McDonald’s Canada has gotten to know not only people’s favourite orders, but what’s important to them in the bigger picture. From cutting back on plastic and waste, to being one of the largest employers of youth in Canada providing work environments that reflect the diverse communities in which McDonald’s operates, meaningful change – big or small – is the special sauce for reaching their global ambitions.
To help mark its 55th year in Canada, the company is holding a limited time pop-up exhibition, The Gallery of Little Big Things. Taking place Thursday, November 3rd to Sunday, November 6th at Toronto’s Stackt Market, the event is completely free and open to the public. If you live outside Toronto, or can’t attend the exhibit, McDonald’s Canada is also making the Gallery available online for anyone to experience and enjoy through November 6th and beyond.
Whether visiting in-person or virtually, guests will be able to view the beautifully-curated selection of artifacts, symbolizing a number of impactful changes, contributions, and milestones from coast to coast to coast—along with the brand’s forward-looking ambition to take positive action on key areas that matter to Canadians and serve up a better tomorrow.
Here’s what to expect from this must-see pop-up event.
The big idea behind The Gallery of Little Big Things
The striking gallery features a selection of curated items from across the country, showcasing poignant stories and snapshots from McDonald’s 55 years in Canada. This past summer, McDonald’s Canada launched the marketing campaign, Love what’s next™, which announced McDonald’s global and Canadian ambitions that will help drive real and tangible changes impacting food quality and sourcing, our planet, people and communities.
The Gallery of Little Big Things is an extension of Love what’s next, celebrating the changes McDonald’s people and communities have made while also looking ahead at what’s in store—from raising funds for community-focused initiatives like Ronald McDonald House Charities® to their ongoing commitment to sourcing ingredients from Canadian farms.
“The Gallery of Little Big Things is a physical expression of the steps McDonald’s has taken to help serve up a better tomorrow and recognizes how we’ve grown and changed with Canadian communities over the past 55 years,” said Gemma Pryor, Senior Director, Impact Team, McDonald’s Canada. “Every action – no matter how little – has helped to create a big impact; from supporting Canadian farmers and ranchers by sourcing Canadian beef, potatoes, dairy and freshly cracked Canada Grade A eggs, to our friends at Ronald McDonald House Charities that take care of our community members.”
Celebrating McDonald’s past, present, and future in Canada
Visitors to the gallery will be able to view a variety of artifacts that help tell the story of the company’s history in Canada, such as one of the original uniforms belonging to a former Employee of the Year winner, a potato basket from a sixth-generation potato farming family who supplies to McDonald’s, and a plaque representing the first Winnipeg RMHC which marked the beginning of keeping families close®.
Each one of the items is meant to represent the efforts and milestones McDonald’s Canada has made to feed and foster Canadian communities over the past 55 years. It’s all part of the brand’s mission to play a positive role on both a community and global level.