McDonald's Just Dropped New McCafé Cups — and They're Actually Adorable
They'll be available nationwide come November 18.
Food & Wine / McDonald's
McDonald's wants to make your morning coffee a little more cheerful with its new McCafé holiday cups.
On Thursday, the fast food chain announced its new partnership with Doodles, the entertainment company Created by artist Scott Martin (aka Burnt Toast), for its new “Good Mornin” campaign, which celebrates "the simple act of saying good morning and spreading a little joy through daily coffee moments."
"When you think about beloved brands that bring people together, McDonald's immediately comes to mind," Julian Holguin, CEO of Doodles, shared. "This partnership spans music, animation, collecting culture, and online communities. It is a natural evolution of McDonald’s rich tradition of creator and brand collaborations. We’re excited to bring a fun experience to our community, to introduce millions of fans to Doodles, and to spread some joy with morning coffee this holiday season.”
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Starting November 18, customers can get their hands on the limited-edition McCafé holiday cup designs at participating McDonald’s restaurants across the United States. However, that's not the only way fans can dig into this partnership. Customers who purchase a beverage can also go onto the McDonald's app to unlock an exclusive digital “pack ripping” experience. Each digital pack includes a unique assortment of Doodles x McDonald’s items, including character accessories, digital wearables for Doodles avatars, and special access to Doodles' animated content on the Stoodio platform.
There will also be a limited-edition collection of co-branded apparel and accessories coming soon for those who want to wear their love of McDonald's literally on their sleeve, and even a new song, titled "Good Mornin’," by Marley Bleu, which also happened to be produced former McDonald’s crew member, Pharrell Williams, with a video dropping in early December.
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“It may not be the first thing you think about when you talk about McDonald’s, but coffee is an integral part of the McDonald’s experience. We’ve relentlessly worked to make it taste better year over year, investing in new technology and educating crew teams on coffee culture in an effort to deliver a more consistent, fresher cup of coffee every time," Tariq Hassan, the CMO of McDonald's, shared. "This year, we’re making our coffee even more special by giving our seasonal packaging a fresh and unexpected collaboration with Doodles, the perfect partner, as so much of their content revolves around mornings and coffee moments." See more about the partnership and find a McDonald's participating near you at mcdonalds.doodles.app.
