Meghan Markle Announces Lifestyle Brand As Ever’s First Product Offerings—and When They’ll Be Available

Meghan Markle has sent out her first As Ever newsletter—and announced its product offerings.

On March 4, the same day that her Netflix lifestyle series With Love, Meghan premiered, Meghan sent a letter titled “Welcome to the Joy,” addressing the letter to “Dear friend.”

“I am so happy to have you join me on this adventure,” she began.

She mentioned her former lifestyle blog The Tig, which has been heavily mentioned in the past couple of weeks, as so many of her new offerings—from As Ever to With Love, Meghan—are a callback to the blog she started in 2014 and shuttered in 2017, in the leadup to her engagement to Prince Harry.

“Though much has changed since then, so much has stayed the same,” Meghan wrote in her As Ever newsletter. “I still dance in my kitchen, experiment with recipes, get my hands dirty in the garden, laugh with friends over too many glasses of wine, and pivot from going out in a date night worthy dress to being cozy at home in sweats and a baseball cap.”

She continued, “And on that note—it’s not lost on me that I’ve worn a lot of hats in my life (pun intended) but as with the ethos of this brand name, I know that in so many ways, I, like all of us, remain ‘as we’ve always been.’”

Addressing her product offerings, Meghan added that the items are “designed to make your everyday moments memories, to turn a basic breakfast into a beautiful snapshot of your life and to be kind to yourself and create a space for grace when it doesn’t all go according to plan.”

Meghan mentioned that her famous jam—which she confirmed she used fruit picked from her garden to make—sparked the entire idea for the brand: “It began, quite literally, with something sweet—and through every twist and turn as a founder, it has become something even sweeter,” she wrote. “They say you have to break a lot of eggs to make an omelette—and that is true. Sometimes they fall, sometimes they crack, and sometimes you don’t have enough eggs at all—but I will tell you this much: no matter how many eggs may break in the process, you can still end up with a pretty great omelette. Sometimes even better than you expected.”

As Meghan mentioned in her February 18 Instagram video announcing the brand name change to As Ever (from American Riviera Orchard, which was the name announced last spring), she is working in partnership with Netflix on her lifestyle brand offerings. Those offerings were revealed on March 4, per People, and include herbal teas (lemon ginger, hibiscus, and peppermint, specifically), crepe mix, flower sprinkles, shortbread butter cookies with flower sprinkles, limited-edition wildflower honey with honeycomb, and, yes, her famous jam—the product that started it all. As Ever will specifically sell the flavor of raspberry jam (as teased in her As Ever mood board on Instagram!) and will be available for sale this spring in the U.S. on asever.com, People reported.

“There is so much more coming, and I can’t wait to share it with you,” Meghan concluded her March 4 letter, before signing off—as she’s done so frequently recently in Instagram posts—"As ever, Meghan."

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