Meghan Markle Launches New "As Ever" Website and Shares Pic of Princess Lilibet
Meghan Markle has officially ditched American Riviera Orchard and launched her new website/brand: As Ever.
As of now, As Ever requires a password to explore, but does feature an unseen photo of Meghan and her daughter Princess Lilibet walking together in the grass.
Meghan announced the change on an Instagram video, saying "The cat’s out of the bag. I’m shocked we’ve kept this a secret for so long. In two weeks my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about."
She continued, "Last year, I had thought, 'American Riviera, that sounds like such a great name.' It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area. Then Netflix came on, not just as my partner in the show, but as my partner in my business. which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever."
"As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do," Meghan added. "And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first."
Oh, and for those wondering about her much-anticipated jam, Meghan says "Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam. But there are so many more products that I I just love, and now it's time to share them with you. So I just can’t wait for you to see it. Thanks guys!"
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