Meghan Markle Officially Launches Her Lifestyle Brand, As Ever
After months of anticipation, Meghan Markle finally launched her lifestyle brand, As Ever, this morning.
“As ever is more than a brand - it’s a love language,” reads the website for the collection of teas, spreads, and baking mixes. “Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.”
Many of the initial products were teased in her Netflix series, With Love, Meghan, including the raspberry spread, the flower sprinkles, and the crepe mix. “Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden,” the duchess wrote in an email this week. “Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student.”
Raspberry Spread in Keepsake Packaging
Crepe Mix
Herbal Lemon Ginger Tea
Limited-Edition Wildflower Honey with Honeycomb
Flower Sprinkles
Shortbread Cookie Mix with Flower Sprinkles
Herbal Peppermint Tea
Herbal Hibiscus Tea
Initially, the brand was called “American Riviera Orchard,” but Meghan announced a rebrand earlier this year. “Last year, I had thought, ‘American Riviera, that sounds like such a great name,’ it’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” she said an Instagram video. “Then Netflix came on, not just as my partner in the show, but as my partner in my business—which was huge.”
She added, “As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do.”
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