By Julie Tong, Yahoo Lifestyle
Meghan Markle might not be the only one walking away from her baby shower with a present. On Wednesday, about 17 pieces of Away luggage were spotted being rolled into the Mark Hotel where the duchess’s baby shower is taking place. It’s suspected that the fashionable luggage will be party favor gifts for Markle’s high-profile guests, which include Amal Clooney, Serena Williams, Abigail Spencer, Gayle King and more. From the size and scale of the suitcases, we’re betting the suitcases are the Away Carry-On, which currently retails for $325 CAD.
In 2015, when Jen Rubio and Stephanie Korey co-founded Away, little did they know their minimalistic suitcases would completely disrupt the $32 billion dollar luggage industry. Through a direct-to-consumer model, similar to Warby Parker (Rubio and Korey met while working at Warby Parker), they capitalized on targeting millennial customers. Their brilliant idea to create chic, functional and fairly priced suitcases proved to be a success among this internet savvy audience.
Today, Away is a multimillion dollar company that counts Jessica Alba, Mandy Moore, Karlie Kloss and Rashida Jones among its A-list clientele. Compared with its competitors, Away hits that perfect sweet spot. It’s not as expensive as Rimowa, but more special than your parents’ basic Samsonite. Away’s Carry-On suitcase features an unbreakable shell, lifetime guarantee and ejectable battery. It’s available in myriad vibrant shades like sky blue and electric violet. It’s stylish must-have luggage for any avid traveler, no matter what age you are.
Check out the Away Carry-On suitcase, below, and more styles from the brand in different sizes.
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