The Modern Icon: Prada's Buckle bag
When it comes to investment-worthy designer bags, you usually can't beat the classics, those designs which have continued to dominate and impress for decades. But, sometimes, something comes along which becomes an automatic heirloom. These are newer investment pieces that are destined to become future classics, which we celebrate in our franchise The Modern Icon. This time, we're looking at Prada’s Buckle bag.
In an age of algorithmic feeds that are always churning up new trends, it can be challenging to decipher what is truly worth our investment. But every so often, there comes along an item whose popularity is hard to ignore. It builds momentum over time, and before you know it, it’s everywhere.
Right now, that item is Prada’s Buckle bag. Unlike 'It' bags of the past, there are no flashy details or logomania — just an understated, timeless design that has become irresistible to the fashion set. The bag first debuted in the label’s spring/summer 2024 collection before appearing in the autumn/winter 2024 collection and onward into spring 2025. Its rise has been steady: According to Lyst, searches for 'Prada Buckle bag' are up 280 per cent month-over-month.
The growth from September to October might be attributable to Fashion Week, when it was hard not to spot the accessory among fashion editors and other show-goers. Fashion-forward celebrities have been carrying it, too: Alexa Chung, Chloe Sevïgny, Dua Lipa, and Diane Kruger have all sported the structured top-handle totes around town.
Given the recent rise of The Row’s Margaux and the enduring appeal of the Hermès Birkin, it’s no surprise that the Buckle is trending. Plenty of women are captivated by the idea of a handbag that blends the pragmatism they need with luxurious construction. In typical Prada fashion, there's also a cheeky twist: the buckle motif, which makes it look almost as if the bag is wearing its own belt.
“Prada's Buckle bag effortlessly commands attention while keeping things stylish,” explains Saks’ SVP, GMM of women’s designer RTW, shoes, handbags and accessories, Will Cooper. “It beautifully blends simplicity and sophistication through its clean lines and refined details. Not only is it an elegant choice, but it also offers practicality, available in three sizes to best suit your needs.”
The Buckle bag is available in a slate of classic neutrals, from black and white to warm caramel and clay. It's made of luxurious calfskin and lined with nappa leather, and the belt is detachable, meaning one could even swap out one's own belt for a styling change. Designed as an investment bag, it starts at a premium price point of £4,500.
Shop the new 'It' bag below.
You Might Also Like
