Is this $98 hair product the solution to thinning hair and hair loss? Here's what reviewers say

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As far as the "beauty" category goes, 2021 is bound to be the year of hair.

Embracing your natural texture, applying less heat and adding more nourishment seems to be the name of the game, especially product-wise.

Honestly, we couldn't be more down with the trend. While public appearances are still a rarity, could there be a better time to treat your tresses at home?

That said, lockdown has also brought on hair care nightmares for many, particularly those facing severe stress due to the pandemic.

According to British hair care brand Monpure, there's a good chance you might have seen an increase in issues such as scalp irritation, flakiness and increased hair loss due to the pressure of the past year.

Thankfully, all of these symptoms are what Monpure products were created to treat. Take for example, the award-winning Shampoo & Conditioner Bundle, which has proven to combat hair loss.

Monpure Shampoo & Conditioner Bundle

SHOP IT: Monpure, $98

Rated as one the best anti-breakage shampoo and conditioner brands by Good Housekeeping, the pricey bundle received top scores from testers who noticed less hair fallout.

Over the course of a month, 80 per cent of Good Housekeeping's trial squad said that their hair felt noticeably stronger and softer after use, making it easier to detangle and style.

Better yet, those with natural curls saw a reduction in flyaways. Yes, you read that right - the Shampoo & Conditioner Bundle is suitable for curly and coily hair types as well.

In fact, it's formulated for all hair types, but if you struggle with maintaining moisture balance or with preventing buildup from using a variety of products, it's seriously made for you.

How does it work?

The two-step Monpure routine starts with the Strengthening Silk Protein Shampoo. The dermatologists and scientists behind the brand say this product may not foam as much as other varieties, but this means it won’t leave hair dry and brittle either.

The Strengthening Silk Protein Shampoo's star ingredients include coconut-derived cleansing agents, hydrating aloe vera and strengthening vegan silk peptides to reinvigorate your scalp and strands with moisture and protection.

"As someone with super dry and damaged hair, I often get dryness and tightness after shampooing but this [product] left my hair so incredibly hydrated!" said one reviewer on Monpure's website. "It always leaves my hair squeaky clean yet fresh and I love that it doesn't weight my hair down at all! It’s my new favourite shampoo."

Followed up with the Strengthening Essence-Conditioner, which reportedly leaves hair fuller and stronger. Best of all, it doesn't leave hair feeling weighed down.

Called an "essence conditioner" for its unique lightweight texture, the Strengthening Essence-Conditioner uses fatty-acid rich argan and rapidly moisturizing provitamin B5, which nourish scalp-skin and strands without leaving hair looking flat.

"I have long and rather tangly hair and I must use a conditioner otherwise my hair feels like hay after I wash it. My friend recommended this product and I'm in love," said another reviewer. "It's light but very effective, makes my hair feel soft, adds a healthy shine and smells divine! I've also noticed that my hair styles better when I use it. Very, very pleased."

Monpure recommends massaging the Strengthening Essence-Conditioner into the scalp - not just the ends of your hair - for extra benefits, "turning the traditional idea of conditioner on its head."

Luckily, one reviewer graciously confirmed that it left their hair nice and light: "I was quite nervous about applying conditioner directly onto my scalp because I have very oily hair, but this one left my hair soft and manageable without weighing it down."

The team at Monpure also says that the scalp ages just as fast as the skin on your face – today, even quicker due to environmental agitation.

They list pore-clogging silicones in shampoo, stress and hormones among the other causes for hair loss and thinning, which affects 40 per cent of women and 70 per cent of men in their lifetime.

So, it's no wonder why they crafted the Shampoo & Conditioner Bundle with the idea that the scalp should be at the heart of every hair care regime. And so far, it seems as if Monpure's remedies for today's most popular hair woes are working.

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The reviews quoted above reflect the most recent versions at the time of publication.