The Most Viral Products of 2025, According to Your Favorite Influencers
Stephanie McNeal
1 / 16
Jordana Ticia Bronzer Duo in Runor Riviera
Golloria George is one of the top beauty influencers on TikTok, so when she recommends a brand, we listen. And she’s obsessed with Jordana Ticia.
“Jordana’s bronzer is a duo formula, so you get the cream and you also get the powder,” she says. “Not only is it affordable, but it’s accessible. There are shades like [Runor Riviera] being the darkest shade of the bronzer, and then they also have three other shades in this exact same category. It’s such a big deal.
“Jordana’s is a UK-owned brand. She’s not in Sephora or Ulta or anything. She’s a small business, but it just goes to show how passionate she is about her brand. Even though she may not be as big as a Charlotte Tilbury or whatnot, she knows that at the end of the day, her customer base is people that look like her. She’s a Black woman, and she does what she needs to do. That bronzer—it was made with love for sure.”
We polled your favorite influencers on what beauty, home, wellness, and fashion products they think will be huge in the new year, and you won’t be able to resist adding to cart.