The Most Viral Products of 2025, According to Your Favorite Influencers

Golloria George is one of the top beauty influencers on TikTok, so when she recommends a brand, we listen. And she’s obsessed with Jordana Ticia.

“Jordana’s bronzer is a duo formula, so you get the cream and you also get the powder,” she says. “Not only is it affordable, but it’s accessible. There are shades like [Runor Riviera] being the darkest shade of the bronzer, and then they also have three other shades in this exact same category. It’s such a big deal.

“Jordana’s is a UK-owned brand. She’s not in Sephora or Ulta or anything. She’s a small business, but it just goes to show how passionate she is about her brand. Even though she may not be as big as a Charlotte Tilbury or whatnot, she knows that at the end of the day, her customer base is people that look like her. She’s a Black woman, and she does what she needs to do. That bronzer—it was made with love for sure.”