MSK Cancer Center Society Launches Mental Health Initiative With a Fashion Crowd
Attendees of the Society of Memorial Sloan Kettering Cancer Centerâs Winter Lunch turned up for altruism, but they turned out in pure fashion.
Air kisses abounded in the Rainbow Room, where most guests abandoned New York Cityâs all-black dress code in favor of springlike dresses â polka dots, florals and artisanal colors â and heels. Rebekah McCabe, Elizabeth Kurpis, Jane Keltner de Valle, Kimberly Nemser, Libby Fitzgerald, Lisa McCarthy, Meghan Klopp, Austen Cruz and Priya Shukla were among the many making the rounds. And Mark Gilbertson was one of the few nonfemale guests.
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Attendees mingled and modeled just what many luxury brands are after â well-dressed women with effortless style. Indubitably, that was a welcome sight for Alison Loehnis, president of Net-a-porter, Mr. Porter and The Outnet, since Net-a-porter sponsored the event for the ninth consecutive year. She said, âWeâve always felt that fashion, in addition to being fun and empowering, can be a force for good and a force for change.â
Foxâs âGood Day New Yorkâ anchor Rosanna Scotto, a 4:30 a.m. riser, took notice, too. âEverybody is dressed to the nines â capes, jewelry. I just came from work so Iâve got the TV anchor outfit on, which does not compare to what they do.â
Underselling her leather-sleeved maroon dress from Chiara Boni La Petite Robe, she was among the supporters who have contributed to MSK in a more proactive way, having done an on-air segment about its âMiracle on Madisonâ program, which supports pediatric care through earmarked boutique sales. âItâs important. You walk along Madison Avenue sometimes, and you donât see a single person in those stores. The âMiracle on Madisonâ gave everyone a little nudge.â
Having just celebrated the 30th anniversary of her familyâs restaurant Fresco by Scotto, she understands that doing business in the city âis not easy.â Persevering just the same, Scotto now runs the East 52nd Street dinery with her daughter, Jenna. âItâs funny â it used to be the whole family and now itâs down to Jenna and me â like I need another job,â she said with a laugh.
The Society of MSKâs president Muffie Potter Aston had her daughter Bracie in tow. Bracie is spending her gap year, working for another media type, jourmalist Holly Peterson, whose current projects include a book about her stepmother and âSesame Streetâ co-creator Joan Ganz Cooney. âTo think, you used to watch âSesame Streetâ it was Elmo that you loved. And now youâre doing a coffee-table book,â Aston said to her daughter.
In her 35th year on the Society of MSKâs board, Aston said she was first tapped to take on the presidential role a decade ago, when her daughters were still tots. Knowing that she would dive into the deep end with complete devotion if she took what really is a full-time job, Aston said she is still returning emails at 1 a.m. âYou do see this evolution of more women at work and being pulled in different directions. But the society is a very hands-on volunteer organization,â she said. âThereâs a reason weâve been around for 78 years. Thatâs because of the dedication and the fundraising on behalf of cancer research, patient care and cancer awareness.â
In her first term last year, $6.6 million was raised, covering the costs of iPads, cuddly toys, charging stations, a pediatric prom, Halloween party and more for patients, as well as scholarships for doctorsâ own childcare expenses and seed funding for researchers. At Wednesdayâs event, Dr. Marie Barnett helped launch a pediatric fundraising effort for the MSK Kids Wellness Initiative, which is dedicated to mental health.
Luxury brand consultant Klopp said that being involved with âall of these women, who have great taste and are definitely trendsetters,â is advantageous in her line of work. Post-pandemic companies want to be sure they are connecting with consumers. âThey are trying to see how and where customers are shopping again, because habits have changed in the past three years,â Klopp said. âBut people are going back to normalcy. Making sure that client relationship is strong ever is the most important thing with luxury retailers.â
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