Mugler Fragrances Taps Cai Xukun as Global Ambassador

NEW FACE: Mugler Fragrances has named Chinese pop idol Cai Xukun its latest global ambassador.

The brand said the artist’s “fearless attitude and pioneering personality in music and fashion align perfectly with the spirit of Mugler Fragrances.”

More from WWD

• Shiseido's Profit Tanks 73.1% in 2024, Due to Soft Chinese Market

• Former Condé Nast China Head Gill Zhou Named Shenzhen Fashion Week President

• China Insight: Can Fashion Brands Return to Growth During the Chinese New Year?

His appointment was accompanied by the release of a campaign for the Angel Fantasm Eau de Parfum Sensuelle, in which Cai wears a sleek Mugler ensemble designed by Mugler creative director Casey Cadwallader.

The Angel Eau de Parfum was first introduced in 1992. The latest iteration is billed as “a fierce new black star in the Angel galaxy.” The scent is feminine, ambery and fruity with hints of creamy coconut and patchouli.

Cai has been interacting with the brand for quite some time. Last October, he attended the Mugler spring 2025 show in Paris, where he sat next to Cardi B, and greeted Cadwallader backstage post-show.

Having cleared his name from sexual misconduct accusations, Cai has been making a strong fashion comeback. Last May, he was named a global brand ambassador of Versace.

Cai’s appointment also signals Mugler’s commitment to China. Last summer, the brand officially entered the Chinese market with a yearlong pop-up store at Réel, a luxury mall in the heart of downtown Shanghai.

The store, which features the label’s fashion and fragrance goods, is located at a busy atrium of the mall, neighboring Dries Van Noten and Thom Browne.

With its sharply angled fins and louvers in the signature Mugler blue, entering the store feels like exploring an immersive art installation.

The shop carries ready-to-wear, accessories and handbags from the label’s latest collection. Signature scents, including Angel and Alien, as well as six juices from the Les Exceptions range, including Over the Musk, Mystic Aromatic, Chyprissime, Wonder Bouquet, Cuir Impertinent, and Ambre Redoutable, are also available.

Best of WWD

• Exploring Opportunities for Italian Artistic Perfumery Brands

• Fueguia 1833 Expands in Middle East, Gears Up for Paris Opening

• Penhaligon’s Opens the Virtual Doors of Its Portraits Mansion

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.