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A bottle of Nicole Kidman’s favorite hair growth serum is sold every 22 seconds

Since she stepped on the screen in her breakout role in Days of Thunder, iconic redhead Nicole Kidman has exemplified "hair goals." It's fitting that the luxury holistic hair brand Vegamour would enlist her as a partner and wellness advocate. After testing the collection, Kidman "found her hair undeniably transformed," saying it became thicker, fuller and "noticeably less frizzy." One of her favorite products is the Gro Hair Serum and it's our new favorite, too. Kidman originally discovered Vegamour during COVID-19 lockdown in Australia while searching for a way to revive her curls after decades of styling and coloring.

Sephora

Vegamour Gro Hair Serum for Thinning Hair

A favorite of celebs like Nicole Kidman, this top-selling serum was formulated to improve the appearance of thinning hair, leaving it looking thicker and fuller.
$58 at Vegamour$58 at Sephora$58 at Amazon

She landed on this as her solution, not only because it's effective, but also because she supports the brand's plant-based approach to hair wellness. From lack of sleep and the ravages of stress to vitamin deficiencies and hormonal imbalances, there are a multitude of issues that can contribute to hair loss. With this in mind, the Gro Hair Serum skips the harmful chemicals and uses a blend of vegan phytoactive ingredients to help create a pro-growth environment on the scalp.

A photo of Nicole Kidman next to a photo of the hair growth serum.
Get the Nicole Kidman look with this vegan hair growth serum. (Photos: Vegamour)

Gro serum was formulated to increase the appearance of hair density while reducing signs of shedding to promote thicker, fuller-looking locks. According to the manufacturer, there's a marked improvement in as little as 90 days. One bottle of the serum is sold every 22 seconds, so, yeah, it's pretty popular, and not just with Nicole.

You can snag a bottle for yourself at Vegamour's website, and it's also available on Amazon and Sephora if you prefer to shop there.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

Sephora

Vegamour Gro Hair Serum for Thinning Hair

A favorite of celebs like Nicole Kidman, this top-selling serum was formulated to improve the appearance of thinning hair, leaving it looking thicker and fuller.
$58 at Vegamour$58 at Sephora$58 at Amazon

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