Nicole Richie has the most genius purse-organizing hack


We all know that feeling. You’re tearing through your handbag, searching for your keys, your wallet, your phone, and all you wind up with is a heap of frayed tissues and a leaking, icky lip gloss.

Nicole Richie, style icon, founder of the lifestyle brand Honey Minx, mother of two has been there. And then some.

“I, like a lot of women, always tend to have anything I might need during the day in my bag,” says Richie. “From jewelry to sunglasses, hand lotions, to tea bags and reusable cups and being the Virgo that I am, I need organization in my life.”

So Richie took matters into her own hands, so to speak.

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To keep track of her never-ending purse stuffers, Richie created a series of smaller bags for Honey Minx — shown in the video above — which she fills with various essentials and then tosses into her larger purse.

“My phone is out, and I have my keys out. That’s fine. Then I have a bag for anything, especially if I’m traveling, any sort of cords, any chargers, electronics, and anything like that, I have that bag. Then I have a self-care bag for my essential oils and hand lotion, along with a bag for my jewelry, too.

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She’s on the go all day, heading from work meetings to school pickups, to dinner. Being that organized, especially when you’re a busy working parent, is “the best, most exhilarating feeling. It really is,” says Richie.

Richie’s fabulous scarves — she admits to having to have one on her at all times — have their own little pouch to call home and if she’s traveling, her PJs and pillowcases go into a “really nice and beautiful” bag to keep them fresh and cute.

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“I just like feeling organized, and I like feeling like my bag is clean,” she says.

Consider us sold!

This article was paid for by Working Sundays, the parent company of Honey Minx, and created by Yahoo Lifestyle. The editorial department of Yahoo Lifestyle did not participate in the creation of this content.

Nicole Richie gives a demo, below, of our Style NowWith video series, which lets you shop for her Honey Minx line as you watch. See all of Richie’s videos, here.

About Honey Minx

Inspired by her love of California, Nicole Richie’s new lifestyle collection, Honey Minx, integrates Nicole’s passion for living her true self and expressing creativity through fashion and beauty. This collection highlights her love of eclectic pieces, soothing textures and celebrates the energy that we are given by the sun.

Nicole Richie wears a headband, necklace and pajamas from her new line, Honey Minx, launching exclusively on NowWith on Yahoo Lifestyle. (Photo: Courtesy of Honey Minx)

Nicole’s iconic style is translated into a full range of beauty and fashion designs, including bohemian-styled jewelry, gem-infused essential oils, dream-inducing sleepwear, luxurious skincare, and, of course, accessories.

Never known to shy away from something a little wild, Nicole has artfully blended her unique expression of beauty, healthy living and L.A.’s laid-back artistic fashion with the ultimate in cozy luxury and style.