Nordstrom Casts Amy Sedaris, John Turturro, Spike Lee in New York-themed Campaign
NEW YORK, NEW YORK: Nordstrom Inc. is based in Seattle, but it’s been lavishing a lot of attention on its five-year-old Manhattan flagship.
On Monday, Nordstrom releases its latest iteration of its “Nordstrom for Everything New York” campaign, and it’s stacked with high-profile talent including actors Amy Sedaris and John Turturro, filmmaker Spike Lee, stylist Kate Young, comedians Kate Berlant and John Early, and models Devyn Garcia, Calista Choley and Carlisle Aikens. They just happen to be residents of the city, and share an affinity for it.
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For the campaign, the celebs are seen at the American Museum of Natural History, the Plaza Hotel, the gourmet emporium Zabar’s, and lower Manhattan’s vintage dim sum parlor Nom Wah, and they’re wearing fashion from Vuori, Vince, AG and Cole Haan, among other labels. As part of the initiative, Nordstrom will collaborate with the cast on in-store activations at the flagship during the year. Nordstrom’s flagship is located on West 57th Street and Broadway.
“New York City has been at the heart of the Nordstrom journey since opening our store in 2019,” Deniz Anders, chief marketing officer at Nordstrom, said in a statement. “With the latest Nordstrom for Everything New York campaign, we’re not only celebrating the moments that matter to our customers, but also the iconic people and places that make this city so extraordinary.”
The campaign, shot by photographer Cass Bird and styled by Kate Young, will debut in New York City and appears in print, digital, social media, and out-of-home paid media placements. Nordstrom officials said the campaign will appear “throughout the city” via bus shelters, newsstands, taxi tops and subway stations. There will also be a takeover of the Columbus Circle station near the 57th Street flagship.
The campaign comes just three days ahead of the start of New York Fashion Week, which draws a swell of retail buyers, media and fashionistas to the city, that Nordstrom hopes to attract.
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