Nordstrom is selling a new bra from this cult-favourite lingerie brand Natori — and customers are raving about it

Anastasia Barbuzzi
·Shopping Writer
·4 min read

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Natori Pure Luxe Underwire T-Shirt Bra
Natori Pure Luxe Underwire T-Shirt Bra

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When it comes to finding the most comfortable, well-fitting bra, there’s a lot of suggestions out there that make the process more complicated.

Even worse, popular lingerie brands like Victoria’s Secret and Aerie don’t sell sizes beyond a DDD cup, and if they do, the bras are of lesser quality.

Not to mention, bigger sizes usually don’t come in designs as cute as smaller versions.

Unfortunately, we hear things like: “I will never trust the employees at Victoria's Secret again, nor will I waste my money on bras there” way too often.

Why is bra shopping never a pleasant experience?

Well, just when you thought things were about to get a lot more complicated due to COVID fitting room restrictions, Nordstrom supplied the Natori Pure Luxe Underwire T-Shirt Bra.

A newer version of the ever-popular Lace Body Double Underwire Bra (which is currently sold out on Nordstrom’s website), the Pure Luxe model struck a chord with customers and has them coming back for more.

At $72, it isn’t cheap. So, exactly how much is the Pure Luxe Bra really worth? Here’s what nearly 1,000 reviews have to say.

Natori Pure Luxe Underwire T-Shirt Bra

Natori Pure Luxe Underwire T-Shirt Bra in Black
Natori Pure Luxe Underwire T-Shirt Bra in Black

SHOP IT: Nordstrom, $72

The details

For bigger-chested ladies, Natori’s contemporary designs are ideal for everyday wear.

The Natori Feathers Underwire Contour Bra is also one of Nordstrom’s bestselling items and is backed by thousands of five-star reviews, but the Pure Luxe T-shirt bra offers contoured underwire cups that disappear beneath clothing.

The partially-lined structure and cleanly-finished band around the back ensure that no elastic touches the skin.

Available in six cheerful colours, the Pure Luxe Bra comes in sizes 30C to 34G.

Natori Pure Luxe Underwire T-Shirt Bra

Natori Pure Luxe Underwire T-Shirt Bra in Pastel Lilac
Natori Pure Luxe Underwire T-Shirt Bra in Pastel Lilac

SHOP IT: Nordstrom, $72

The response

In short: Nordstrom customers are ecstatic about the Pure Luxe Bra and the good reviews continue to pile up.

“My favourite bra ever! Mine is a 34DD. It is so soft and smooth to the skin. Very comfortable and I like that it makes my breasts look natural, not pointy. Natori has nailed this one by making the spacing between the breasts low and properly spaced,” a fan of the brand said. “It is smooth under clothes and makes an excellent t-shirt bra.”

Plus, the lightweight material and supportive straps leave irritation out of the question.

Another review entitled “Best Bra I've Ever Owned” gave confirmation: “I came to Nordstrom looking for bras to take on a trip to Italy that were comfy, supportive, and most importantly not too hot (to walk around in the heat all day). My previous bras were from Victoria's Secret and my biggest complaint about them were how hot they were due to the thick foam,” the reviewer said.

“I also couldn't get the straps to stay up on those bras, ever. This Natori bra changed everything for me - it has to be the most comfortable bra I've ever worn. No itching, no snagging, smooth fit underneath clothes. It’s not hot, straps stayed up, the whole nine yards. I ended up buying three and am not looking back.”

Natori Pure Luxe Underwire T-Shirt Bra

Natori Pure Luxe Underwire T-Shirt Bra in Black
Natori Pure Luxe Underwire T-Shirt Bra in Black

SHOP IT: Nordstrom, $72

The verdict

If you’re over constantly adjusting your straps, itching at a clasp on your back or having to change shirts so that you can’t see the outline of your bra, Natori’s Pure Luxe style seems to be the answer to all of your problems.

Though half the struggle of finding the perfect bra is knowing your actual size. That’s why you should look to Nordstrom’s bra fit guide for help.

Either way, the four and a half out of five star Pure Luxe Bra is worth the try.

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