Panerai Releases 37 Watches for Just 24 Hours
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Panerai has announced a new watch in its long-running association with the America’s Cup sailing competition, the world’s oldest international sporting trophy.
The Luna Rossa Carbotech is the latest in a line of watches marking Panerai’s position as official sponsor of the Luna Rossa Prada Pirelli Team. It will be worn by skipper and team director Max Sirena during the 37th edition of the races, which starts on 12 October.
Panerai, of course, has genuine nautical bona fides. During the 1930s it supplied a variety of precision instruments to the Regia Marina, the Royal Italian Navy.
Its product portfolio, with its Luminor, Radiomir and Submersible lines, is not the most extensive in watches. To its detractors that can seem unexciting. But it gives the brand an instantly identifiable design DNA, while allowing it to go all in on experimenting with materials and finishes.
Carbotech is one such material.
A composite of carbon fibre and an organic thermoplastic polymer, Panerai first bought Carbotech to market in 2015 with its Luminor Submersible 1950 Carbotech, a watch that remains in its current line-up. There you can also find the Submersible QuarantaQuattro Carbotech, the Submersible S Brabus Carbotech, the Submersible Marina Militrae Carbotech and the hefty gold Submersible QuarantaQuattro Goldtech OroCarbo.
Carbotech is lighter and tougher than steel and more resistant to corrosion, while the carbon fibre composition gives it a distinct granular pattern.
The new Luna Rossa Carbotech measures 42mm in diameter, comes with a blue sun-brushed dial with luminous markers, a small seconds at 9 o’clock and a date at 3 o’clock.
Its rubber/textile strap features a Luna Rossa red stripe.
The watch follows a release window used by Panerai’s previous limited-edition examples, being available for just 24 hours when it goes on sale as an ecommerce exclusive on 5 September.
The Luna Rossa Carbotech is priced £15,600 and limited to 37 pieces – marking the 37th edition of the race.
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