In the first photo, the family were pictured in a living room. The men — including Wayne, two of his sons Trevor and Ty, and his grandchildren Tatum and River, who belong to Paulina — stood behind a couch.
The women — including Paulina, Ty's wife Sara, and Wayne's wife Janet — were photographed sitting on the couch, looking directly at the camera.
In the second snap, Wayne stood playfully behind his wife, who smiled while rocking the hoodie.
The third image showed Paulina and her sons cozying up on the couch, which were followed by two separate images of Paulina and Wayne posing in the hoodie.
"OVO FW2022 — the Gretzkys," OVO wrote in the caption. "OVO OG Owl Hoodie — adult, kids and toddler sizes. Available at OVO in-store and online 12.02.2022 — 12 p.m. EST."
In the comments, fans went wild over the campaign, calling it a "Canadian heritage moment."
"This goes way too hard," commented a follower.
"Canadian legends wearing an iconic Canadian brand," said another.
"I don‘t know who is responsible for all the marketing, but you guys are f— genius," shared someone else.
"The great ones! I'm obsessed, this is fire," added another.
"Canadian heritage moment," wrote a fan.
— B/R Kicks (@brkicks) November 10, 2020
This isn't the first time that Wayne Gretzky has collaborated with OVO.
In November 2020, the Canadian hockey legend looked dapper in the label's signature owl hoodie, which he paired with brown plaid trousers and a tan overcoat.
On Twitter, fans went crazy over the team-up, which the NHL called the "pinnacle of Canadian cool."
"The 2020 collab we didn't know we needed until right now," wrote a Twitter user.
"Drake really got Wayne Gretzky in an OVO hoodie. That’s peak Canadian behaviour," penned another.
"Great One + OVO = fire," shared someone else.