Pharrell Goes Country Western for Louis Vuitton's FW24 Showcase

Off the back of his impressive Pre-Fall 2024 showcase in Hong Kong, Pharrell Williams returns to Paris Fashion Week to present his third show for Louis Vuitton. Kickstarting this season's shows in Paris, Pharrell's Fall/Winter 2024 iteration acts as an evolution of the LVERs theme, with a Western twist.

Teasing cowboy motifs on his @skateboard Instagram page ahead of the show, the inspiration for this season was hard to miss. Aiming to fuse American hip-hop staples with luxury, FW24 saw LV signatures reworked with country twists, grounded in hip-hop roots. Debuting the previously-teased Timberland collaboration, the collection saw less-than-subtle references to the Western wardrobe, combining such details with classic workwear styles.


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Featuring embroidered leather sets, fringed denim, Buffalo Check and chaps, the collection was interspersed with cowboy shirts, elaborate beading and fur coats and jackets, punctuated by new variations of the Speedy Bag, Travel Toe and accessories. Elsewhere, FW24 saw Louis Vuitton collaborating with artists from the Dakota and Lakota nations for its accessories and soundtrack, alongside creative director Dee Jay Two Bears of the Standing Rock Sioux Tribute.

pharrell williams louis vuitton paris fashion week fall winter timberland coats boots bags
pharrell williams louis vuitton paris fashion week fall winter timberland coats boots bags

Julien Da Costa / Polaroid

Finally, it wouldn't be a Pharrell showcase without an incredibly curated soundtrack, and FW24 was accompanied by a unique selection of original tracks, including collaborations with Mumford & Sons and Miley Cyrus.

Take a glimpse at our favorite looks from Louis Vuitton FW24 above.

In other men's fashion week news, JW Anderson draws inspiration from erotic thriller Eyes Wide Shut.