Play golf anytime, watch sports at this new Lexington simulator, bar

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Winter is coming, but a new Lexington business doesn’t think it means you need to put your golf clubs into storage.

Sand Trap, an indoor golf facility and bar, opened in mid-September at 2532 Regency Rd., offering the most simulators in Lexington.

The three golf simulator bays offer players an opportunity to play 333 courses, including some of the top courses around the world such as Pebble Beach and St. Andrews Links.

A full-service bar, televisions and a putting green surround the state-of-the-art simulators, which offer players practice, analytics, games and more.

“There’s kids games too,” said co-owner Eric Bivins. “My 4-year-old comes in here and messes around. You hit, and these little monsters pop out. We’ve got putt putt for kids, closest to the pin. That’s a fun game to play with a bunch of friends. And then you obviously got all the courses.”

Eric Bivins, co-owner of the Sand Trap golf simulator facility, plays one of the 333 virtual courses, Thursday Sept. 26, 2024 in Lexington, Ky. The new Lexington business has three golf simulators, each with top courses, analytics, games and more.
Eric Bivins, co-owner of the Sand Trap golf simulator facility, plays one of the 333 virtual courses, Thursday Sept. 26, 2024 in Lexington, Ky. The new Lexington business has three golf simulators, each with top courses, analytics, games and more.
The Sand Trap has three indoor state-of-the-art golf simulators. Each has 333 golf courses that can be played virtually and offer analytics, games and more.
The Sand Trap has three indoor state-of-the-art golf simulators. Each has 333 golf courses that can be played virtually and offer analytics, games and more.
Eric Bivins, co-owner of the Sand Trap golf simulator facility, says video-like games like this one where you aim and try to hit targets are popular with large groups.
Eric Bivins, co-owner of the Sand Trap golf simulator facility, says video-like games like this one where you aim and try to hit targets are popular with large groups.

Sand Trap offers monthly memberships for $150, or you can pay annually to get a 20% discount. Members get access to the indoor facility without staff — the bar is locked up — from 6 a.m.-4 p.m. After 4 p.m., the bar is open and the simulators are open to the public. Public rates are $50 an hour Mon.-Fri. and $60 an hour on the weekends.

There is no food, but Bivins says you can bring food in, and they have a back garage door for food trucks. Private group rental is available.

The Sand Trap has a full-service bar but does not have food.
The Sand Trap has a full-service bar but does not have food.
The Sand Trap has a putting green and 12 TVs. Co-owner Eric Bivins said they often have games on the TVs.
The Sand Trap has a putting green and 12 TVs. Co-owner Eric Bivins said they often have games on the TVs.

Bivins said they are a mix of golf practice facility and entertainment venue, one that includes leagues and tournaments with prizes, the most recent sponsored by DraftKings.

“If you’re spending the money to become a member, I think you’re practicing, you know your game. You’re not just coming up here to have fun. You’re investing in your golf game,” said Bivins. “After 4 p.m., yes, it’s an entertainment space. We have 12 TVs in here, so we watch games. We put the audio on from the TV and it’s a great spot to watch games while you’re hitting golf balls.”

The three state-of-the-art simulators at the Sand Trap golf facility can track a player’s shots such as ball speed, club direction at impact, club head speed and more.
The three state-of-the-art simulators at the Sand Trap golf facility can track a player’s shots such as ball speed, club direction at impact, club head speed and more.

Sand Trap opens as another Lexington golf simulator place closes

The Sand Trap opens after a similar virtual golf place closed nearby at Fayette Mall. Par 6 Social, a bar and restaurant with three Topgolf Swing Suites, closed less than six months after opening. But Bivins points out there are some differences between them and Par 6 Social at the mall, which will soon be the location for a new upscale contemporary Italian restaurant.

“One, rent is way cheaper. Two, it’s not a full service kitchen and staff,” said Bivins. “So our overhead is a lot lower. The bays (at Par 6 Social) were always rented for people playing golf, but then it was just hard for people to eat chicken wings and swing a golf club at the same time. So we’re heavy on the golf.”

The Sand Trap golf simulator facility at 2532 Regency Rd. Thursday Sept. 26, 2024 in Lexington, Ky.
The Sand Trap golf simulator facility at 2532 Regency Rd. Thursday Sept. 26, 2024 in Lexington, Ky.

Sand Trap

Where: 2532 Regency Rd. Ste 101

Membership rates: Monthly for $150 monthly or pay annually for 20% discount. Member only access 6 a.m.-4 p.m.

Public rates: $50 an hour Mon.-Fri.; $60 an hour on the weekends

Hours: 4 p.m.-10 p.m. Mon.-Fri.; 11 a.m.-11 p.m. weekends

Reservations: sandtraplex.com

Club rental: Clubs available to use on site but recommended to bring your own clubs

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