The Pop-Tarts Crunchy Poppers Pullover Is the Loudest Outfit You Can Wear — Literally
It comes in two colorways.
Courtesy of Kellanova
Pop-Tarts is here to shake up your snacks and your style.
On Tuesday, the breakfast giant announced the debut of the Pop-Tarts Crunchy Poppers Pullover, which it explains is a celebration of fashion, football, and its new Pop-Tarts Crunchy Poppers.
“Since we first turned toast-and-jam into the iconic Pop-Tarts sixty years ago, we have prided ourselves on flipping convention on its head — through unexpected flavors, bold innovations, surprising collaborations, and even an Edible Mascot," Heidi Ray, the senior director of marketing at Pop-Tarts, shared. "The new Pop-Tarts Crunchy Poppers Pullover is yet another way to defy expectations, unapologetically. It’s not just a jacket; it’s permission to show off your Crazy Good sense of snacking and style at once.”
The two colorful sweaters are not just fun-looking fashion. They are also fun sounding too, thanks to the fact that they are made with reinforced fabrics that "crunch just like every bite, eye-catching gemstone 'crunchlettes' that line a frosted sleeve, and bold textures," Pop-Tarts explained. And it's all thanks to the creative work of upcycling clothing designer Andrew Burgess of Vivid Visions, also known as @Wandythemaker on social media.
Courtesy of Kellanova
The pullovers come in two colorways, both inspired by the flavors of Crunchy Poppers: Frosted Strawberry Crunch and Frosted Brownie Crunch.“I had a great time working with Pop-Tarts on the Crunchy Poppers Pullovers,” Burgess added. “I’ve been a fan of the brand since I was a kid, so it’s exciting to be part of the launch for their crunchiest snack yet. We put a lot of thought and care into these jackets, and I’m looking forward to seeing people rock them.”
The pullovers come in two colorways, both inspired by the flavors of Crunchy Poppers: Frosted Strawberry Crunch and Frosted Brownie Crunch. And they come with built-in functional pockets, so you can store as many little snacks as you want. Plus, if you buy one, you'll be in excellent company. Pop-Tarts explained, the very first jacket was worn by Minnesota Vikings’ Justin Jefferson as he entered the stadium before kickoff.
You can get your own starting Friday, October 4, at noon ET. But if you want one, you better act fast, as this is a super limited-edition drop. Try and get yours at shop.poptarts.com for $120 each. Missed that drop? Additional pullovers will be released on Friday, October 18, at noon ET.
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