Prada Group Confirms Silvia Onofri as Miu Miu CEO
MILAN — Prada Group on Thursday confirmed the appointment of Silvia Onofri as chief executive officer of the Miu Miu brand, effective Feb. 26.
On Wednesday, WWD reported that Onofri was in line for the role. She succeeds Benedetta Petruzzo, who joined Christian Dior Couture as managing director in October.
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Onofri began her career in Bulgari and moved to Bally in 2008, rising through the ranks from global travel retail trade marketing manager before being named in July 2018 CEO for the brand’s Europe, Middle East and Africa region, and then chief commercial global wholesale.
In February 2023, Onofri joined outerwear brand Napapijri, under the VF Corp. umbrella, as brand president. She spearheaded its repositioning on the market and named its first global creative director, Christopher Raeburn, the British designer known for his sustainable credentials as a recycling and upcycling fashion pioneer.
Miu Miu is experiencing phenomenal growth. In the nine months ended Sept. 30, the brand’s retail revenues soared 97 percent in the period to 854 million euros. Miu Miu accounts for 25 percent of parent Prada Group sales, and showed an acceleration in the third quarter as revenues in that period jumped 105 percent. Prada Group year-end results will be released on March 4.
At the end of last month, Lyst confirmed Miu Miu remains in the top spot as it released its hottest brands ranking for the fourth quarter of 2024. In terms of most in-demand products, Lyst cited Miu Miu’s fleece jacket.
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