Prada Launches 2025 Re-Nylon Films With Benedict Cumberbatch, Sadie Sink

Luisa Zargani
·3 min read

MILAN – Launching the 2025 Prada Re-Nylon collection and campaign, Prada is collaborating for the third time with National Geographic CreativeWorks on a series of four documentary films, featuring actors Benedict Cumberbatch and Sadie Sink.

The Prada Group lauched the Sea Beyond educational program in 2019, in partnership with the Intergovernmental Oceanographic Commission of UNESCO, to raise awareness on ocean preservation and has been collaborating with National Geographic CreativeWorks to highlight the complexity of the Prada Re-Nylon collection.

More from WWD

Sea Beyonders and Goodwill Ambassadors of the project Valentina Gottlieb and Giovanni Chimienti, as well as local National Geographic experts, will flank Cumberbatch and Sink in the 2025 campaign.

“The ultimate goal of the Sea Beyond educational program is to inspire young people, making them aware of the importance of the ocean and the need to preserve it,” said Lorenzo Bertelli, Prada Group head of corporate social responsibility. “They are the real drivers of change, as they are able to integrate sustainability into their daily lives and positively influence their peers and families.”

Prada Re-Nylon, regenerated from plastic waste sourced from ocean and landfills, is part of the group’s efforts to create products without using new resources, and 1 percent of proceeds from the Prada Re-Nylon for Sea Beyond collection benefit Sea Beyond.

In these new episodes, Cumberbatch and Sink visit Norway and Mexico, respectively. Each film is an immersive experience, taking viewers behind the scenes and under the surface of the sea, revealing the dangers these marine environments face, promoting ocean literacy and championing change.

In this debut short, Cumberbatch visited the Lofoten Archipelago of Norway, within the Arctic Circle, to examine the critical issue of plastic pollution in the Arctic, with environmental advocate and actress Valentina Gottlieb and local expert Carl Höjman.

Ocean currents carrying plastic waste and “ghost nets” — fishing nets that have been lost or abandoned — impact ecosystems across the globe, littering beaches and trapping and killing marine life.

The first episode of Prada Re-Nylon is now available on the brand’s website.

Sadie Sink in Prada’s Re-Nylon campaign.
Sadie Sink in Prada’s Re-Nylon campaign.

Since its debut Sea Beyond has shared the principles of ocean literacy with more than 35,000 students around the world. Moreover, the “Kindergarten of the Lagoon” project — outdoor education activities for preschool children in Venice — was launched in 2021 to create links between kids and the lagoon ecosystem. While the main focus remains education, Sea Beyond has recently extended its scope with two new areas of focus: support for scientific research dissemination and humanitarian projects, both dedicated to the ocean.

Cumberbatch is a BAFTA, Emmy and Laurence Olivier Award-winning and Academy Award and Golden Globe Award-nominated actor. He received an Oscar nomination for Best Actor for his role in Jane Campion’s “The Power of the Dog” following his first nomination for his portrayal of Alan Turing in “The Imitation Game.” Coming up next, he will be seen in and produce through his company SunnyMarch “The Thing With Feathers,” which will make its world premiere at the 2025 Sundance Film Festival.

Cumberbatch also fronted Prada’s 2024 Re-Nylon campaign and the brand’s fall 2023 campaign.

Sink had her breakthrough portraying Max Mayfield in the Netflix science fiction series “Stranger Things.” In 2021, she appeared in the horror film trilogy “Fear Street” and the following year starred in Darren Aronofsky’s psychological drama “The Whale,” for which she received a Critics’ Choice Movie Award nomination. Sink will next be seen in the Fox Searchlight post-apocalyptic musical drama “O’Dessa.”

Best of WWD

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Latest Stories