Pride Month Celebrates Its 25th Anniversary: The 2024 Fashion Collections From Companies That Give Back to Support LGBTQIA+ Community
Pride Month originated in 1999, when President Bill Clinton declared through federal proclamation that every June in America will be recognized as “Gay and Lesbian Pride Month.” “I encourage all Americans to observe this month with appropriate programs, ceremonies, and activities that celebrate our diversity, and to remember throughout the year the gay and lesbian Americans whose many and varied contributions have enriched our national life,” Clinton said. Pride Month was later expanded by President Barack Obama and President Joe Biden with the additions of other queer identities.
Throughout Pride Month’s iterations, brands have amplified messaging in products and campaigns as a way to celebrate the community’s ongoing advancements toward equality, protections and inclusion. In recent years, brands have also increased their representation of segments within the queer umbrella, including people of color, gender identities and more.
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Here, WWD highlights some of the brands and retailers that are donating to causes that support LGBTQIA+ people and are releasing products with purpose — Pride-themed apparel, beauty, accessories and more with empowering messages. Check back for updates.
Barton Perreira
Luxury eyewear brand Barton Perreira is celebrating Pride Month in partnership with the CFDA and Kerin Rose Gould’s artisanal line A-Morir. In the collaboration, Barton Perreira’s Binti sunglasses are embellished with iridescent aurora borealis stones — a tribute to rainbows that represent the Pride flag. They silhouette is inspired by 1960s Pop Art, featuring hand-beveled angles and are done in black Japanese acetate with dark lenses. The limited-edition frames include a rainbow cleaning cloth made from recycled PET plastic bottles. “We believe in diversity, equality and inclusivity at Barton Perreira. It’s an honor to collaborate with fellow CFDA eyewear designers to commemorate Pride and support the tremendous work of the center,” said Patty Perreira, creative director. The eyewear retails for $790 in Barton Perreira retail stores and online beginning June 1.
LGBTQIA+ community impact: Proceeds will support Bring Change to Mind’s LGBTQ+ You Mental Health Program, which is dedicated toward erasing the stigmas associated with mental health conditions.
Every Wave
Queer-owned jewelry brand Every Wave collaborated with natural crystal and accessories retailer NY Loves Crystal on colorful gender-inclusive bracelets for Pride Month. The CrystalYou bracelet, crafted in sterling silver, features six different natural crystals that represent hues in the Pride flag. “With CrystalYou, we aim to celebrate the uniqueness and affirm the intrinsic worth of each individual. This bracelet serves as a reminder of the wearer’s preciousness and the importance of carrying one’s identity and stories with pride,” said Yinnan Shen, co-founder of Every Wave. The bracelts retail for $58 online beginning May 13.
The crystals represent empowering messages, including:
Aquamarine (Blue): Courage and confidence
Amethyst (Purple): Clarity and focus
Strawberry Quartz (Green): Love, abundance, and prosperity
Citrine (Yellow): Positivity and creativity
Orange Agate: Healing, energy, and optimism
Red Agate: Life, strength, and grounding
LGBTQIA+ community impact: Every Wave will donate $2 for the sale of each CrystalYou bracelet to The Trevor Project, an organization dedicated to helping and supporting LGBTQ+ young people under 25.
Pair Eyewear
Customizable eyewear brand Pair Eyewear is embracing the message of inclusivity with its annual Love Wins collection. The limited-edition lineup includes 12 new top frames and 18 returning frames. Designs feature a spectrum of rainbow colors with whimsical graphics, including a nod to pet parents with Pride Pawprints and Parade Cats; Love Burst Bloom emblazoned with hearts; and several flag prints that represent different identities, including intersex, transgender, non-binary, pansexual and more. Prices retail for $25 on paireyewear.com.
LGBTQIA+ community impact: Pair Eyewear has dedicated a portion of profits to GLSEN and its mission to support youths in K-12 schools. In 2023, its Love Wins capsule raised $95,000 for the organization.
Poppy & Pout
Poppy & Pout is releasing a Lip Balm Pride Punch edition of its all-natural lip balm range. The product is packaged in an ombré rainbow recyclable tube and retails for $9.95 beginning May 16 on poppyandpout.com.
LGBTQIA+ community impact: The all-natural lip care brand will donate 10 percent of the Pride Punch balm’s retail proceeds in June to Encircle, an organization that offers creative programs and therapy for LGBTQ+ youths.
American Eagle
Tie-dye hues, rainbow stripes and playful prints come together in American Eagle’s Pride capsule collection. The brand released a line of tops, shorts, jackets and denim pieces that range from $19.95 to $89.95 on ae.com.
LGBTQIA+ community impact: American Eagle’s Aerie Real Foundation, which is dedicated toward building confidence and fostering inclusive communities, will donate $100,000 to It Gets Better in support of LGBTQ+ youths. Additionally, AE will accept customer donations in-store through June 30.
Levi’s
Levi’s is offering rodeo glamour for Pride 2024. The brand’s new collection took inspiration from the queer community’s “Rainbow Rodeos” culture that originated in Nevada in the ‘70s. The range, which releases on May 16 online and in select stores, includes tops, bottoms and accessories done with rhinestones, copper thread, marbled hardware, gold-coated denim and more embellishments.
LGBTQIA+ community impact: The Levi’s brand will donate $100,000 to Outright International, an organization dedicated toward advancing human rights for queer people around the world.
Elizabeth Taylor
Elizabeth Taylor’s legacy as a fierce ally of the queer community continues with the debut of the first-ever Pride collection from House of Taylor, which has been authorized by the icon’s official estate. The collection will be available beginning May 22 and includes tees and hoodies, both retailing for $35 on store.elizabethtaylor.com.
LGBTQIA+ community impact: The collection continues Taylor’s advocacy for HIV and AIDS awareness and research.
Eyebuydirect
Eyebuydirect is celebrating self expression with statement eyewear for Pride Month. The brand released a colorful Pride On collection of nine styles that range from $32 to $62 online. The eyewear can be customized with color-tinted lenses, polarization and more.
LGBTQIA+ community impact: Through June 30, the company will donate 100 percent of sales proceeds (up to $50,000) to The Trevor Project, a leading organization that works to end suicide among
LGBTQ youths.
edCFDA Eyewear Initiative
Members of the Council of Fashion Designers America have joined forces to release a collection of Pride-themed eyewear. Featuring seven limited-edition frames by eyewear designers Blake Kuwahara (Blake Kuwahara Eyewear), Christian Roth (Christian Roth Eyewear), Gai Gherardi & Barbara McReynolds (l.a.Eyeworks), Jeff Press (Press), Patty Perreira (Barton Perreira), Selima Salaun (Selima Optique) and Stirling Barrett (Krewe) each pair comes with an exclusive lens cleaning cloth designed by Pedro Silva.
LGBTQIA+ community impact: A portion of the proceeds from the collection’s sales will benefit Bring Change to Mind, an organization that advocates for ending stigma surrounding mental health.
Kate Spade New York
Kate Spade’s whimsical details come together for a Pride Month-themed capsule. The brand’s new Pride collection, available on May 16, features rainbow hues on bags, bracelets, charms, bandanas and more on katespade.com.
LGBTQIA+ community impact: A portion of net sales from the collection will benefit the brand’s longtime partner The Trevor Project, which offers crisis support to queer youths.
Abercrombie & Fitch
Abercrombie & Fitch is highlighting the LGBTQ+ community and continuing its partnership with The Trevor Project through its 2024 Made With Pride collection that features 30 new gender-inclusive garments designed for summer festival and event outfitting. Prices range from $19 to $90 online.
LGBTQ+ community impact: The brand continues its ongoing partnership with The Trevor Project with a donation of $400,000 to the nonprofit organization. To date, Abercrombie & Fitch has raised over $5 million for The Trevor Project in support of suicide prevention and crisis intervention for LGBTQ+ youth.
Converse
Converse’s new Proud to Be collection for 2024 features Western-inspired apparel and shoes that recognize the trailblazing spirit of the queer community. The concept came from the LGBTQIA+ employees and allies at Converse. The styles include the new Run Star utility sandal CX, the Chuck 70 sneaker, companion shirts and more available at Converse.com.
LGBTQ+ community impact: Since 2015, Converse has donated nearly $3 million to philanthropic organizations. This year, Converse’s annual grants are supporting several initiatives that support the queer community, including It Gets Better Project, an organization dedicated to LGBTQ+ youths; the Ali Forney Center, which offers services to homeless LGBTQIA+ youths; and BAGLY (the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth), which advocates for programs for young queer people; and The Theatre Offensive, an arts program that highlights queer and trans people of color.
Kevyn Aucoin Beauty
In honor of Pride month, Kevyn Aucoin Beauty will continue its commitment to inclusivity in the beauty industry across all identities with its support of organizations that benefit the queer community.
LGBTQ+ community impact: Throughout the month of June , Kevyn Aucoin Beauty will be donating 5% of sales up to $10,000 from select products, including the brand’s Glass Glow Face & Body Gloss, Glass Glow Lip, Volume Mascara and Neo-Blush, to the Hetrick-Martin Institute, an organization dedicated to offering free programs and services for LGBTQIA+ youth and allies ages 13–24.
Reebok
Reebok has launched Unity by Reebok, a Pride collection designed in partnership with the brand’s LGBTQ+ employee resource group, Colorful Soles. Taking inspiration from Reebok’s “For Anybody and Everybody” mantra, the pieces incorporate tie-dye prints inspired by the LGBTQ+ rainbow Pride flag. The range includes hoodies, tees, pants, and footwear silhouettes Classic Leather, DMX Comfort + and Nano X4 Training Shoes. The capsule is currently available online.
LGBTQ+ community impact: In conjunction with the collection, Reebok will be donating $10,000 to The Boston Alliance of LGBTQ+ Youth; the organization supports programs for young queer people.
Mythical
Digital entertainment studio Mythical continues its support of the queer community for the past five years with a new 22-piece capsule of apparel and accessories. The company is releasing the “Always Proud” collection, featuring graphics with vibrant rainbow colorways, and “Everybody Knows I Love Lesbians” collection, which incorporates graphics with holographic iridescent rainbow finishes. They are currently availalbe on mythical.com and on May 29 on Mythical.com/pride.
LGBTQ+ community impact: A portion of the proceeds from this sale will be donated to Outright Action International, an organization that supports LGBTQ+ people who have experienced discrimination or abuse.
Pura Vida
Pura Vida is bursting with color for Pride month with a new jewelry capsule collection featuring rainbow flag-inspired pieces, including the Pride Letter Bead Stretch Bracelet ($14), which is designed with acrylic with gold lettering, and the wax-coated Progress Bracelet ($7). The For All Style bracelet is a four-piece set that incorporates string-and-ball-bead bands and braided styles ($45). The collection is currently available on puravidabracelets.com.
LGBTQ+ community impact: For every bracelet sold, Pura Vida will donate 5% of the purchase price, with a minimum donation of $50,000, to The Trevor Project, which supports suicide prevention and crisis intervention for LGBTQ+ youths.
Teva
In honor of Pride month, Teva will launch its Adventure with Pride collection featuring colorful iterations of the brand’s classic, all-gender footwear styles. The collection will include the Hurricane XLT2 Ampsole Brite sandal ($90) in both a rainbow and pink/blue colorway, as well as the Original Universal Rainbow sandal ($65) featuring a black base and multi-colored strap. The sandals are available on May 29 on teva.com.
LGBTQ+ community impact: For the second year in a row, Teva will donate $20,000 to one•n•ten’s Camp OUTdoors program, developed to inspire all LGBTQ+ youth to embrace who they are and be empowered to lead.
Dockers
Dockers collaborated with artist Rawley Clark on its new Pride collection, which features five gender-inclusive styles inspired by love, community and growth. Clark, whose artwork manifests the intersections of queer identify and Black womanhood, used whimsical graphics that nod to nature, the relationship between humans and Earth and the cycle of inspiration for Black creatives. The designs are done in an ombre palette that’s incorporated on T-shirts, a tank top, and pull-on shorts. Meanwhile, a lilac T-shirt features the Dockers logo designed in the Pride Progress Flag colors, which celebrate diversity in the queer community.
“With our longstanding support of the LGBTQIA+ community and our love for our hometown, it only made sense to be able to feature an artist like Rawley,” said Nic Rendic, global creative director at Dockers. “Tenderness, love, community, and support is something we all deserve each and every day, and Rawley’s work is the perfect expression of that.”
The collection, which marks the brand’s ninth consecutive year of Pride releases, debuted on May 15 with prices ranging from $28 to $70 on dockers.com.
LGBTQ+ community impact: For its seventh year, Dockers will continue its partnership with Stonewall Community Foundation, which supports LGBTQ+ initiatives nationwide throughout 2024.
Adidas
Adidas is putting the spotlight on inclusivity in sports for a 2024 Pride collection designed in collaboration with Brazilian drag queen and artist Pabllo Vittar. The Love Unites capsule is inspired by body-confidence and proactive allies. Styles include shirts, shorts, track jackets, backpacks, sneakers and more across lifestyle and performance categories available on adidas.com. The campaign stars former Olympic gold medalist Tom Daley, WNBA player Layshia, Stonewall FC London player Jo Kokkinopliti and Athlete Ally founder, Hudson Taylor.
“My aim for the collection was to expand the lens we’re seen through – a color palette that embodies and celebrates the wide spectrum of identities across our community and the culture it influences,” Vittar said in a statement.
LGBTQ+ community impact: Adidas provides year-old and ongoing support to Athlete Ally, which is an organization dedicated to eradicating barriers, oppression and exclusion of LGBTQ+ people in sport.
Kay Jewelers
Pride gets the Midas touch from Kay Jewelers. The brand is celebrating love with its Pride bar necklace. Crafted in 10K yellow gold, the word “Pride” is engraved on the left side of the piece, which is suspended on a 20-inch cable chain. The necklace costs $199.99 on kay.com.
LGBTQ+ community impact: From June 1-30, $100 from each purchase will support the Human Rights Campaign, advancing its mission of achieving equality and acceptance of the LGBTQ+ community.
Bombas
For 2024, Bombas has expanded its Pride line with shirts, underwear and socks, with pieces available in baby, toddler, youth and adult sizes. The vintage-inspired collection is done in subtle gradients and stripes that nod to the LGBTQ rainbow flag. The capsule is available on bombas.com.
LGBTQ+ community impact: The brand will donate an essential clothing item for every purchase from the Pride collection to homeless support organizations with programs that prioritize LGBTQ people.
Hollister
Individual expression is celebrated with Hollister’s 2024 Pride collection, with the message of supporting those who want to be unique and “unapologetically themselves.” The message will be amplified across social channels and in-store, according to the brand. The collection includes six gender-neutral pieces, with prices ranging from $16.95 to $49.95 on hollisterco.com.
LGBTQ+ community impact: Hollister will donate $350,000 to GLSEN, an organization that helps create affirming and safe spaces for LGBTQIA+ students free of bullying and harassment.
Yitty
Yitty is championing self-love and diversity through the “Keep It Real With Your Body” campaign, the brand’s digital series that will debut June 5 across its social media channels. The series will include messaging from a group of influencers that are contributing to positive social change, according to the shapewear brand.
LGBTQ+ community impact: Yitty is serving as the official sponsor of the 25th annual Trans Pride LA, held June 14-15. The event benefits the Los Angeles LGBT Center’s Trans Lounge Program, which provides education and empowerment programs for the trans and gender expansive community.
LA Pride
LA Pride is supporting gay-owned small business with new merch for 2024. The collection includes hoodies, T-shirts, hats, totes and water bottles emblazoned with tie dye and neon rainbow colors. Prices range from $17.99 to $61.99 on lapride.org.
LGBTQ+ community impact: Net revenue goes to sustaining LA Pride, which is produced by Christopher Street West Association, and Pride 365, which provides free community events throughout the year.
PXG
Golfing brand PXG (Parsons Xtreme Golf) has expanded its Pride month offering for 2024 to complement its hats that were introduced last year. PXG looked to the rainbow Pride flag for inspiration, incorporating its logo in a gradient spectrum across polos, shirts, gloves and towels. Prices range from $9 to $75 on pxg.com.
LGBTQ+ community impact: All sales support PXG’s LGBTQ+ community grant partners, including One N Ten, which provides empowerment programs for youths; Southwest Center, which provides health equity services; and GLSEN, an organization dedicated to ending bullying and harassment.
Jean Paul Gaultier
Jean Paul Gaultier is reinventing its annual Pride fragrance for all genders, with notes of fresh citrus and yuzu, orange and neroli blossom and musk. The limited-edition Pride 2024 eau de toilette fragrance comes in the Classique and Le Male bust-shaped bottles featuring the work of the late artist and activist Keith Haring. “Based on the signature Gaultier neroli, we color the senses with blood orange and balance them with musky blond woods. An irresistible fragrance with no sex nor gender: simply the glory of being (proud of) who we are,” said Nathalie Cetto and Quentin Bisch, perfume composers for Jean Paul Gaultier. It’s available for $155 on jeanpaulgaultier.com.
LGBTQIA+ community impact: JPG is a partner of the NYC LGBT Community Center; Keith Haring’s landmark “Once Upon a Time” mural, which is a permanent installation at the center, is back in the spotlight through this release.
Bluebella
The lingerie, nightwear and swim brand is launching a Pride campaign featuring a queer cast, including BMX champion Shanaze Reade and more. They model the brand’s vibrant apparel in the visuals, which aims to champion inclusivity. The collection is available on bluebella.com beginning June 1.
LGBTQIA+ community impact: During the month of June, 10% of swimwear profits will be donated to Outright International, the human rights organization dedicated to addressing violations and abuses against the LGBTQ+ community.
Calvin Klein
Calvin Klein announced its 2024 “This Is Love” Pride campaign starring Cara Delevingne and Jeremy Pope. The collection features rainbow-hued Calvin Klein logos on underwear and shirts as well as two limited-edition shirts created alongside Ilga World and Transgender Law Center.
LGBTQIA+ community impact: In 2024, the brand has committed $240,000 to NGOs dedicated to LGBTQIA+ equity and safety. From June 3 to July 6, Calvin Klein stores will host a register roundup to donate proceeds to ILGA World.
Kohl’s
Kohl’s is celebrating Pride month with a message aligned with living life authentically: “Be bright, be proud, be you.” The retailer has a curation of themed merchandise that celebrates the queer community across apparel, accessories and home. Brands such as Simply Vera Vera Wang and Disney are among the lines with rainbow-themed pieces. “At Kohl’s, our priority is to reflect our values of being a welcoming and inclusive company for our associates and all the families we serve,” the brand said in a statement. “Kohl’s has a long history of supporting the LGTBQIA+ community. As a part of this support, we have offered a variety of merchandise for those celebrating Pride month for several years and will continue to do so.”
LGBTQIA+ community impact: Kohl’s continues its support of The Trevor Project, with a donation of $100,000 to help support LGBTQIA+ youths with crisis counseling.
MoveActive
MoveActive has launched a Pride collection called Love Wins, which includes socks embroidered with rainbows.
LGBTQIA+ community impact: For every pair of Love Wins socks sold in June, the company will donate $1 to the Australian LGBTQIA+ youth organization Minus18.
The Grove
The Grove brings back Pride Night for 2024. The Los Angeles shopping center will host an immersive experience for guests on June 13 from 6 p.m. to 9 p.m. PT, presented by Afterpay. Activities include interactive photos, live entertainment, rainbow-themed decor and more. Additionally, there will be a charity Pride Bingo tournament, held at 7:30 p.m., which costs $55 and includes opportunities to win prizes from the newly opened David Yurman and Arhaus, as well as Byredo, Backcountry, Todd Snyder and more. Details are available at thegrovela.com.
LGBTQIA+ community impact: Pride Bingo ticket proceeds will benefit LA Pride, which is produced by Christopher Street West Association, and Pride 365, which provides free community events throughout the year.
Kiehl’s
Kiehl’s unveils “Open Doors,” a global philanthropic initiative to provide safe housing and resources for LGBTQ+ homeless youth. Partnering with the Ali Forney Center and Venezuelan artist Fernando Cobelo, Kiehl’s commits $150,000 to support over 2,000 homeless LGBTQIA2+ youth with essential services. Featuring Cobelo’s artwork.
LGBTQIA+ community impact: Kiehl’s has been a longtime supporter of the queer community since the ’80s, having donated over $18.6 million to various causes since 2015.
Pop Mart
Pop Mart launched three Pride collections that champion inclusivity and self-expression. The lineup features characters like Crybaby($39.99) and Mega Space Molly ($239.90) adorned with vibrant rainbow designs. The collections, available online and in stores, celebrate love, unity, and individuality, reinforcing Pop Mart’s commitment to the LGBTQ+ community. “We love to see brands like Pop Mart that provide a platform for its artists to support causes that are meaningful to them. This donation on the artists’ behalf will make a significant impact on our ability to provide resources and opportunities for trans youth and LGBTQ+ artists. By celebrating Pride through art and giving back to the community, Pop Mart is sending a powerful message of inclusivity,” said Drew Denny, founder of Allies in Arts.
LGBTQIA+ community impact: 10% of proceeds will go to Allies in Arts, supporting underrepresented LGBTQIA+ artists.
Versace
Versace has released a capsule collection featuring rainbow colors from the Progress Pride flag (which celebrates diversity in the queer community) with Versace’s Barocco print, offering a vibrant package of ready-to-wear and accessories. Highlights include Barocco silk shirts and shorts with rainbow borders, shirts, denim blousons, swimwear, underwear and jewelry. The collection is available at select boutiques and Versace.com.
LGBTQIA+ community impact: Versace announced a donation of 10% of the purchase price from every item in their 2024 Pride collection from May 22 to Jan. 31, 2025 to the Elton John AIDS Foundation, which supports programs for HIV prevention, education and support services to people living with or at risk of HIV.
Tabayer
Jewelry brand Tabayer is celebrating Pride 2024 for its Oera “Unity” ring, which is an ode to openness and acceptance. The piece is designed in Tabayer’s signature motif, featuring a sculptural band encircling the finger, with its ends gently coming to an embrace. The ring is done in yellow and white 18k Fairmined gold and hand-carved Agate stones featuring the gay Pride flag’s rainbow colors. It’s available for $9,050 on tabayer.com.
LGBTQIA+ community impact: From June 1 to July 1, Tabayer will donate 10% of proceeds from the Oera “Unity” ring’s online purchases to The Center, a vital resource offering health, wellness and family services for LGBTQ+ New Yorkers.
Ugg
Ugg partnered with comedian and author Alok Vaid-Menon to co-create the new URSeen collection for Pride 2024, celebrating the LGBTQIA+ community. To promote the neon-filled collection, Ugg created a campaign featuring some of Vaid-Menon’s friends, including B3ntl3y, Alyx Liu and Chrissy Etienne. The all-gender collection features the URSeen Platform shoe ($180) and the asymmetrical faux-fur URSeen Dress ($125), designed to embrace the creativity, adaptability, and confidence of the LGBTQ+ community. Both come in neon green or pink designs on ugg.com and select retail stores. “My childhood was about hiding myself, having to cover up, disappear, to not draw attention to myself,” Alok said in a statement. “So, so much of what I was trying to do in this collection with Ugg is to take something audacious like courage and put it into a platform shoe and bodycon dress, so that when people are feeling a little timid, putting on these pieces can actually give you that sense of power.”
LGBTQIA+ community impact: Ugg supports the queer community with year-long giving. In total, the brand has donated $200,000 across It Gets Better, Pacific Pride Foundation and PFLAG National to further the message of inclusion and acceptance. Additionally, Ugg will hold its first-ever pride float on June 9 at the LA Pride Parade.
Equinox
Equinox has partnered with Camp Felix Pride, an organization that supports LGBTQ+ youths, to spotlight the diversity of the LGBTQIA+ experience with an exhibition featuring artwork by Marina Abramović, Sir Isaac Julien, David LaChapelle, Steven Klein and more. The “Between Us: The Disappearance of the Binary” exhibit, curated by artistic director Shai Baitel, will be on display at The Auction Collective, with a benefit auction running from June 18 to July 2 in support of the Felix Organization’s LGBTQ+ youth initiatives. There will also be a public viewing at the High Line Nine in New York from June 26 to June 30.
LGBTQIA+ community impact: The auction will raise funds for the Felix Organization’s summer camp for LGBTQIA+ youth in the NYC foster care system.
Pair of Thieves
Pair of Thieves puts a splash of rainbow colors on its underwear and socks for its Pride 2024 collection. The capsule features boxer briefs, trunks and socks featuring graphic prints and distressed colors. The line is available for $13.99 at pairofthieves.com and Amazon; socks are available for $6.99 on pairofthieves.com.
LGBTQIA+ community impact: The accessories brand is a year-round supporter of the LGBTQ+ community, including $100,000 donations annually since 2021 to its partner The Trevor Project, an organization dedicated to helping and supporting LGBTQ+ young people under 25.
Saks Off 5th
Saks Off 5th highlights its LGBTQ+ team in the Off & Proud campaign, an initiative lead by its associate resource group. “This year, we’ve taken a new approach to how we commemorate Pride Month at Saks Off 5th,” said Mara Sirhal, chief merchant and brand officer. “In previous years, we’ve focused on amplifying the stories of the LGBTQIA+ community by highlighting our external partners. This year, as we continue our efforts to create an inclusive workplace where authenticity is celebrated, we wanted to recognize the incredible LGBTQIA+ community within Saks Off 5th. We wouldn’t be who we are without these associates and we are so excited to feature them in this year’s campaign.”
LGBTQIA+ community impact: The retailer continues its support of the Phluid Phoundation for the fourth consecutive year by donating $50,000.
Beekman 1802
Beekman 1802 has released a limited-edition “bloom with Pride” skincare set to celebrate Pride month 2024. The collection is designed by artist Elly Ayling with a spectrum of colors inspired by the Pride flag rainbow. The six-piece kit includes the brand’s best-selling Bloom Cream Daily Moisturizer, five mini boosters and a free goatie pin. It’s available for $59 on beekman1802.com.
LGBTQIA+ community impact: A portion of profits will be donated to the Ali Forney Center to support homeless LGBTQ+ youth.
Macy’s
Macy’s is celebrating Pride month with a robust lineup of programs. The retailer is holding a an in-store and online donation to benefit The Trevor Project and its initiatives for LGBTQ+ youths. In addition, Macy’s joins its fellow Macy’s Inc. nameplates Bloomingdale’s and Bluemercury in putting queer-owned brands in the spotlight through sharing brand stories via digital activations. On Thursday, Macy’s Live will debut an episode of LiveStyle dedicated toward sharing stories behind LGBTQ+-owned, founded and designed products.
“As part of our Mission Every One commitment, we offer our customers, colleagues and communities product from LGBTQ+-owned, founded and designed brands, support Pride events nationwide and foster partnerships with crucial organizations,” said Bobby Amirshahi, Macy’s, Inc. SVP and head of corporate communications, social impact, and government and public affairs. “Our longstanding partnership with The Trevor Project supports LGBTQ+ youth through access to lifesaving counseling services and uplifting PSAs that encourage young people to live their truth and embrace their authentic selves.”
LGBTQIA+ community impact: Macy’s has been a supporter of The Trevor Project, the largest suicide prevention and crisis intervention organization for LGBTQ youth, since 2019. The retailer has donated more than $6.2 million.
Urban Decay
Urban Decay and lifestyle brand 12ON12 are going “loud and proud” for Pride 2024. The partners released the Urban Decay x 12ON12 “Loud + Proud” vinyl record, which features 12 tracks inspired by pride, authenticity and self-expression. It’s available for $75 on urbandecay.com. Thaddeus Coates created the cover’s artwork. The collaboration supports Urban Decay’s “Moments That Move Us” initiative, which aims to support artists.
LGBTQIA+ community impact: Urban Decay will support the Stonewall Community Foundation with $50 for each purchase of the record and the brand’s total donation of $50,000. The SCF organization is dedicated to supporting social advancements in the LGBTQ+ community, including queer liberation, racial and economic justice issues.
Launch Gallery: Levi's Pride Collection 2024 Celebrates 'Rainbow Rodeo' Culture With Rhinestones, Gold-coated Denim & More Looks [PHOTOS]
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