Pride Month Celebrates Its 25th Anniversary: The 2024 Fashion Collections From Companies That Give Back to Support LGBTQIA+ Community
Pride Month originated in 1999, when President Bill Clinton declared through federal proclamation that every June in America will be recognized as “Gay and Lesbian Pride Month.” “I encourage all Americans to observe this month with appropriate programs, ceremonies, and activities that celebrate our diversity, and to remember throughout the year the gay and lesbian Americans whose many and varied contributions have enriched our national life,” Clinton said. Pride Month was later expanded by President Barack Obama and President Joe Biden with the additions of other queer identities.
Throughout Pride Month’s iterations, brands have amplified messaging in products and campaigns as a way to celebrate the community’s ongoing advancements toward equality, protections and inclusion. In recent years, brands have also increased their representation of segments within the queer umbrella, including people of color, gender identities and more.
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Here, WWD highlights some of the brands and retailers that are donating to causes that support LGBTQIA+ people and are releasing products with purpose — Pride-themed apparel, beauty, accessories and more with empowering messages. Check back for updates.
Barton Perreira
Luxury eyewear brand Barton Perreira is celebrating Pride Month in partnership with the CFDA and Kerin Rose Gould’s artisanal line A-Morir. In the collaboration, Barton Perreira’s Binti sunglasses are embellished with iridescent aurora borealis stones — a tribute to rainbows that represent the Pride flag. They silhouette is inspired by 1960s Pop Art, featuring hand-beveled angles and are done in black Japanese acetate with dark lenses. The limited-edition frames include a rainbow cleaning cloth made from recycled PET plastic bottles. “We believe in diversity, equality and inclusivity at Barton Perreira. It’s an honor to collaborate with fellow CFDA eyewear designers to commemorate Pride and support the tremendous work of the center,” said Patty Perreira, creative director. The eyewear retails for $790 in Barton Perreira retail stores and online beginning June 1.
LGBTQIA+ community impact: Proceeds will support Bring Change to Mind’s LGBTQ+ You Mental Health Program, which is dedicated toward erasing the stigmas associated with mental health conditions.
Every Wave
Queer-owned jewelry brand Every Wave collaborated with natural crystal and accessories retailer NY Loves Crystal on colorful gender-inclusive bracelets for Pride Month. The CrystalYou bracelet, crafted in sterling silver, features six different natural crystals that represent hues in the Pride flag. “With CrystalYou, we aim to celebrate the uniqueness and affirm the intrinsic worth of each individual. This bracelet serves as a reminder of the wearer’s preciousness and the importance of carrying one’s identity and stories with pride,” said Yinnan Shen, co-founder of Every Wave. The bracelts retail for $58 online beginning May 13.
The crystals represent empowering messages, including:
Aquamarine (Blue): Courage and confidence
Amethyst (Purple): Clarity and focus
Strawberry Quartz (Green): Love, abundance, and prosperity
Citrine (Yellow): Positivity and creativity
Orange Agate: Healing, energy, and optimism
Red Agate: Life, strength, and grounding
LGBTQIA+ community impact: Every Wave will donate $2 for the sale of each CrystalYou bracelet to The Trevor Project, an organization dedicated to helping and supporting LGBTQ+ young people under 25.
Pair Eyewear
Customizable eyewear brand Pair Eyewear is embracing the message of inclusivity with its annual Love Wins collection. The limited-edition lineup includes 12 new top frames and 18 returning frames. Designs feature a spectrum of rainbow colors with whimsical graphics, including a nod to pet parents with Pride Pawprints and Parade Cats; Love Burst Bloom emblazoned with hearts; and several flag prints that represent different identities, including intersex, transgender, non-binary, pansexual and more. Prices retail for $25 on paireyewear.com.
LGBTQIA+ community impact: Pair Eyewear has dedicated a portion of profits to GLSEN and its mission to support youths in K-12 schools. In 2023, its Love Wins capsule raised $95,000 for the organization.
Poppy & Pout
Poppy & Pout is releasing a Lip Balm Pride Punch edition of its all-natural lip balm range. The product is packaged in an ombré rainbow recyclable tube and retails for $9.95 beginning May 16 on poppyandpout.com.
LGBTQIA+ community impact: The all-natural lip care brand will donate 10 percent of the Pride Punch balm’s retail proceeds in June to Encircle, an organization that offers creative programs and therapy for LGBTQ+ youths.
American Eagle
Tie-dye hues, rainbow stripes and playful prints come together in American Eagle’s Pride capsule collection. The brand released a line of tops, shorts, jackets and denim pieces that range from $19.95 to $89.95 on ae.com.
LGBTQIA+ community impact: American Eagle’s Aerie Real Foundation, which is dedicated toward building confidence and fostering inclusive communities, will donate $100,000 to It Gets Better in support of LGBTQ+ youths. Additionally, AE will accept customer donations in-store through June 30.
Levi’s
Levi’s is offering rodeo glamour for Pride 2024. The brand’s new collection took inspiration from the queer community’s “Rainbow Rodeos” culture that originated in Nevada in the ‘70s. The range, which releases on May 16 online and in select stores, includes tops, bottoms and accessories done with rhinestones, copper thread, marbled hardware, gold-coated denim and more embellishments.
LGBTQIA+ community impact: The Levi’s brand will donate $100,000 to Outright International, an organization dedicated toward advancing human rights for queer people around the world.
Elizabeth Taylor
Elizabeth Taylor’s legacy as a fierce ally of the queer community continues with the debut of the first-ever Pride collection from House of Taylor, which has been authorized by the icon’s official estate. The collection will be available beginning May 22 and includes tees and hoodies, both retailing for $35 on store.elizabethtaylor.com.
LGBTQIA+ community impact: The collection continues Taylor’s advocacy for HIV and AIDS awareness and research.
Eyebuydirect
Eyebuydirect is celebrating self expression with statement eyewear for Pride Month. The brand released a colorful Pride On collection of nine styles that range from $32 to $62 online. The eyewear can be customized with color-tinted lenses, polarization and more.
LGBTQIA+ community impact: Through June 30, the company will donate 100 percent of sales proceeds (up to $50,000) to The Trevor Project, a leading organization that works to end suicide among
LGBTQ youths.
edCFDA Eyewear Initiative
Members of the Council of Fashion Designers America have joined forces to release a collection of Pride-themed eyewear. Featuring seven limited-edition frames by eyewear designers Blake Kuwahara (Blake Kuwahara Eyewear), Christian Roth (Christian Roth Eyewear), Gai Gherardi & Barbara McReynolds (l.a.Eyeworks), Jeff Press (Press), Patty Perreira (Barton Perreira), Selima Salaun (Selima Optique) and Stirling Barrett (Krewe) each pair comes with an exclusive lens cleaning cloth designed by Pedro Silva.
LGBTQIA+ community impact: A portion of the proceeds from the collection’s sales will benefit Bring Change to Mind, an organization that advocates for ending stigma surrounding mental health.
Kate Spade New York
Kate Spade’s whimsical details come together for a Pride Month-themed capsule. The brand’s new Pride collection, available on May 16, features rainbow hues on bags, bracelets, charms, bandanas and more on katespade.com.
LGBTQIA+ community impact: A portion of net sales from the collection will benefit the brand’s longtime partner The Trevor Project, which offers crisis support to queer youths.
Abercrombie & Fitch
Abercrombie & Fitch is highlighting the LGBTQ+ community and continuing its partnership with The Trevor Project through its 2024 Made With Pride collection that features 30 new gender-inclusive garments designed for summer festival and event outfitting. Prices range from $19 to $90 online.
LGBTQ+ community impact: The brand continues its ongoing partnership with The Trevor Project with a donation of $400,000 to the nonprofit organization. To date, Abercrombie & Fitch has raised over $5 million for The Trevor Project in support of suicide prevention and crisis intervention for LGBTQ+ youth.
Converse
Converse’s new Proud to Be collection for 2024 features Western-inspired apparel and shoes that recognize the trailblazing spirit of the queer community. The concept came from the LGBTQIA+ employees and allies at Converse. The styles include the new Run Star utility sandal CX, the Chuck 70 sneaker, companion shirts and more available at Converse.com.
LGBTQ+ community impact: Since 2015, Converse has donated nearly $3 million to philanthropic organizations. This year, Converse’s annual grants are supporting several initiatives that support the queer community, including It Gets Better Project, an organization dedicated to LGBTQ+ youths; the Ali Forney Center, which offers services to homeless LGBTQIA+ youths; and BAGLY (the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth), which advocates for programs for young queer people; and The Theatre Offensive, an arts program that highlights queer and trans people of color.
Kevyn Aucoin Beauty
In honor of Pride month, Kevyn Aucoin Beauty will continue its commitment to inclusivity in the beauty industry across all identities with its support of organizations that benefit the queer community.
LGBTQ+ community impact: Throughout the month of June , Kevyn Aucoin Beauty will be donating 5% of sales up to $10,000 from select products, including the brand’s Glass Glow Face & Body Gloss, Glass Glow Lip, Volume Mascara and Neo-Blush, to the Hetrick-Martin Institute, an organization dedicated to offering free programs and services for LGBTQIA+ youth and allies ages 13–24.
Reebok
Reebok has launched Unity by Reebok, a Pride collection designed in partnership with the brand’s LGBTQ+ employee resource group, Colorful Soles. Taking inspiration from Reebok’s “For Anybody and Everybody” mantra, the pieces incorporate tie-dye prints inspired by the LGBTQ+ rainbow Pride flag. The range includes hoodies, tees, pants, and footwear silhouettes Classic Leather, DMX Comfort + and Nano X4 Training Shoes. The capsule is currently available online.
LGBTQ+ community impact: In conjunction with the collection, Reebok will be donating $10,000 to The Boston Alliance of LGBTQ+ Youth; the organization supports programs for young queer people.
Mythical
Digital entertainment studio Mythical continues its support of the queer community for the past five years with a new 22-piece capsule of apparel and accessories. The company is releasing the “Always Proud” collection, featuring graphics with vibrant rainbow colorways, and “Everybody Knows I Love Lesbians” collection, which incorporates graphics with holographic iridescent rainbow finishes. They will be available on May 29 on Mythical.com/pride.
LGBTQ+ community impact: A portion of the proceeds from this sale will be donated to Outright Action International, an organization that supports LGBTQ+ people who have experienced discrimination or abuse.
Pura Vida
Pura Vida is bursting with color for Pride month with a new jewelry capsule collection featuring rainbow flag-inspired pieces, including the Pride Letter Bead Stretch Bracelet ($14), which is designed with acrylic with gold lettering, and the wax-coated Progress Bracelet ($7). The For All Style bracelet is a four-piece set that incorporates string-and-ball-bead bands and braided styles ($45). The collection is currently available on puravidabracelets.com.
LGBTQ+ community impact: For every bracelet sold, Pura Vida will donate 5% of the purchase price, with a minimum donation of $50,000, to The Trevor Project, which supports suicide prevention and crisis intervention for LGBTQ+ youths.
Teva
In honor of Pride month, Teva will launch its Adventure with Pride collection featuring colorful iterations of the brand’s classic, all-gender footwear styles. The collection will include the Hurricane XLT2 Ampsole Brite sandal ($90) in both a rainbow and pink/blue colorway, as well as the Original Universal Rainbow sandal ($65) featuring a black base and multi-colored strap. The sandals are available on May 29 on teva.com.
LGBTQ+ community impact: For the second year in a row, Teva will donate $20,000 to one•n•ten’s Camp OUTdoors program, developed to inspire all LGBTQ+ youth to embrace who they are and be empowered to lead.
Dockers
Dockers collaborated with artist Rawley Clark on its new Pride collection, which features five gender-inclusive styles inspired by love, community and growth. Clark, whose artwork manifests the intersections of queer identify and Black womanhood, used whimsical graphics that nod to nature, the relationship between humans and Earth and the cycle of inspiration for Black creatives. The designs are done in an ombre palette that’s incorporated on T-shirts, a tank top, and pull-on shorts. Meanwhile, a lilac T-shirt features the Dockers logo designed in the Pride Progress Flag colors, which celebrate diversity in the queer community.
“With our longstanding support of the LGBTQIA+ community and our love for our hometown, it only made sense to be able to feature an artist like Rawley,” said Nic Rendic, global creative director at Dockers. “Tenderness, love, community, and support is something we all deserve each and every day, and Rawley’s work is the perfect expression of that.”
The collection, which marks the brand’s ninth consecutive year of Pride releases, debuted on May 15 with prices ranging from $28 to $70 on dockers.com.
LGBTQ+ community impact: For its seventh year, Dockers will continue its partnership with Stonewall Community Foundation, which supports LGBTQ+ initiatives nationwide throughout 2024.
Launch Gallery: Levi's Pride Collection 2024 Celebrates 'Rainbow Rodeo' Culture With Rhinestones, Gold-coated Denim & More Looks [PHOTOS]
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