Qurate Consolidates QVC, HSN U.S. Operations

James Manso

February 12, 2025 at 3:47 p.m.·2 min read

The company is closing HSN’s campus in St. Petersburg, Fla., and is centralizing operations with QVC’s Studio Park in West Chester, Pa.

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In a statement, a company spokesperson said, “This reorganization is the next step in executing our plan and realizing our expansion into live social shopping.”

The company “anticipates role eliminations, as well as relocations and shifts to virtual working in certain circumstances, and is in the process of determining specific impacts to various functions across the business,” and the exact count of roles remains to be seen.

“The company will maintain a customer service and experience remote workforce in the St. Petersburg area,” the spokesperson continued. “Team members will hear about any impacts to their individual roles by the end of March.”

There has been movement in the organization’s upper echelons, such as Mike Fitzharris’ appointment to president of QVC U.S. brand and chief operating officer of Qurate. He also will head up content and broadcast for both QVC and HSN, though the company stressed its commitment to differentiating the two brands from each other.

Stacy Bowe is now president of HSN brand and U.S. merchandising, and Qurate is looking for a chief growth officer to helm streaming, digital, social and new business development.

The moves follow what the spokesperson called a “successful” execution of Project Athens, the three-year turnaround plan that emphasized social selling and minimizing costs across the business.

For the quarter ending Sept. 30, 2024, revenue for QxH — QVC and HSN — decreased to $1.52 billion, a drop from the roughly $1.62 billion the channel brought in for the same period in 2023, per an SEC filing. The company is reporting the following quarter’s financial results Feb. 27.

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