Mean Girls star and viral musician Renee Rapp is making her campaign debut with jewelry brand Mejuri. Starring in the new "Hoops All Ways" campaign, the artist aims to celebrate self-expression and authenticity. The campaign captures Rapp throughout different moments of the day as she moves from place to place, with one thing remaining a constant: her Mejuri hoops.
Set against the bustling backdrop of New York City, the campaign was captured by renowned photographer Cass Bird, and crafted to unfold much like a visual diary. Divided into four distinct chapters, each represents a different part of Rapp's life, taking us from shopping sprees to nights out.
"Working with Mejuri is exciting for me," begins Rapp in a press release. "Jewelry is a large part of my personal style; incorporating dainty pieces with masculine leaning outfits, or bold aggressive rings with feminine skirts. It's all about balance. I've been wearing their jewelry for years, so it feels very full circle to be a part of this campaign. What I put on my body represents me and who I am. Individuality and authenticity when it comes to jewelry is paramount."
Introducing twelve new styles, the campaign celebrates the versatility of Mejuri's cult-loved hoops, featuring new sculptural silhouettes across smooth, textured and diamond styles. Available in 14-karat yellow gold, 18-karat gold vermeil and sterling silver, the full collection is now available for purchase via the brand's website.
In other news, With Jean makes jeans now.