Riley Keough Channels Grandfather Elvis with New ‘Dark Chocolate’ Hair: How the Natural Blonde Went Brunette

The 'Daisy Jones and the Six' star is maintaining her new hue throughout awards season with the help of colorist Tracey Cunningham (and a lot of Olaplex!)

Riley Keough can't help falling in love with being a brunette.

The actress — who is the daughter of the late Lisa Marie Presley and the eldest grandchild of icon Elvis Presley — hit the 2024 Golden Globes with her deep brunette hair color, which she wore in a loose, boho braid courtesy of hair pro Adir Abergel.

To make sure the hue looked red carpet-ready, she booked an appointment with celeb-loved colorist Tracey Cunningham, ahead of the event. Cunningham has been working with the Daisy Jones and the Six star to keep her new "dark chocolate" hair color looking fresh.

“Her hair might be photographed as black, but it's a deep, dark brown," Cunningham shares with PEOPLE. "And fun fact, her grandpa, Elvis Presley, always dyed his hair dark, which was so iconic. He was a natural blonde.”

Cunningham adds that Keough's shade is almost an "identical" match to the King of Rock 'N Roll.

Keough, who first went brunette back in October for an undisclosed project, is maintaining her rich hue with frequent touchups using Redken haircolor and Olaplex products to protect and strengthen her strands.

"She, like her grandfather, has lighter hair. But to get her to be this dark, we have to do a base color on her, so I’ll use Redken Cover Fusion, and then I use Redken Shades EQ to gloss," Cunningham shares.

The hair pro then uses a combo of the Olaplex Nº.3 Hair Perfector and Olaplex Nº.0 Intensive Bond Building Treatment to repair and fortify Keough's hair — a key step she recommends to all her clients who are getting frequent color touchups and undergoing daily heat styling.

"Riley’s also really good about doing her Olaplex treatments at home," Cunningham adds.

Keough has gone through multiple hair transformations over the years, most recently sporting red hair to play lead rocker Daisy Jones in the hit Amazon Prime series Daisy Jones & the Six (based off the novel of by Taylor Jenkins Reid), which earned her a Golden Globe and Emmy nomination.

Television and film hairdresser Maryann Hennings detailed the work that went into the actress' dramatic red hair change in an interview with PEOPLE last March.

"Color was very important in this particular project because of Daisy Jones. I needed something that gave her that confidence because she just mows them over,” Hennings shared at the time. “And with her curls, that color made her the rock star. I felt like the wardrobe, that color and that long hair just took her to a new level."

Related: Riley Keough Ditches Red Hair, Debuts New Darker Locks at Virginia Film Festival

Hennings shared that during filming Keough would have to get her hair dyed "every couple weeks."

"I could go over her regrowth with the red, but you can't get away with that too often. So, she would get it done every three weeks," she shared. "Sometimes I would have a glaze or shades put over it to pop the red. I would use a lot of leave-in conditioners and products that left her hair in good condition."

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So what color will the hair chameleon turn to next? Cunningham tells PEOPLE that Keough's loving the dark right now, but she is used to seeing a lot of quick turnover with her clients.

"These girls work a lot so they change things up frequently for new jobs," Cunningham says. "Riley can call me next week and say she needs to go blonde — and I'll be ready." 

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