Ritz Just Released a New Product—And It's Even Better Than the Original

It's limited, so get it while you can.

Simply Recipes / RITZ Crackers

Simply Recipes / RITZ Crackers

  • Availability: Sold at major grocery stores nationwide

  • Price: Varies by retailer (currently $3.88 for a 13.7-ounce box at Walmart)

  • Why I Love It: That reliably buttery flavor, but after a little extra time baking, it's slightly darker and a tad crispier than the original.

If you had asked me a week ago, I would have told you that Ritz crackers were already perfect just the way they are. No notes! I’ve been a fan since I was a kid, sandwiching slices of cucumber and American cheese between two Ritz crackers for an after-school snack. (Don’t knock it ‘til you try it!)

There’s always a box of Ritz crackers in my pantry for serving with homemade pimento cheese or spinach dip, and, according to my two kids, Ritz crackers are a non-negotiable, must-have topping for crumbling over a bowl of chili.

The folks at Ritz recently sent me a box of its newest limited edition flavor, Sunkissed Ritz, and I’m here to tell you that these extra toasty crackers might be even better than the original.

Simply Recipes / Stephanie Ganz

Simply Recipes / Stephanie Ganz

In a world of mind-boggling celebrity collabs, flavor-blasted snacks, and pickle-flavored everything, this is one limited-edition snack release I can fully endorse. The upgrade doesn’t change any of the magic of a typical Ritz cracker. It’s the same cracker I know and love, with that reliably buttery flavor, but it’s spent a little extra time baking, and the result is slightly darker, toastier, and a tad crispier than the original.

The limited edition release is timed to coincide with summer, and that’s good news for me because it means I can take these sun-kissed crackers to the pool, where they will pair perfectly with slabs of extra-sharp cheddar straight from the cooler.

In addition to topping them with a dollop of pimento cheese and a slice of pickled banana pepper, I can foresee serving these toastier Ritz crackers with deviled egg dip and million dollar dip and including them in the perfect summertime dessert, Ritz torte, and this easy, satisfying lime icebox pie.

To promote Sunkissed Ritz and generally bring joy to the masses, Ritz has aligned this release with a contest they’re calling the Golden Summer Giveaway, with a chance to win $50,000 and other summery Ritz swag like coolers, beach towels, and fanny packs. I’m pleased to report that the folks at Ritz hooked me up with one of their bucket hats, so I can finally let everyone at the pool know about my loyalty to Ritz!

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Simply Recipes / Stephanie Ganz

Simply Recipes / Stephanie Ganz

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