Rodial Marks 25th Anniversary With London Pop-up
LONDON — To mark Rodial’s 25th anniversary, the brand is setting up a pop-up on 15 Bateman Street in Soho for two days.
The immersive experience will allow guests to go on a journey into the beauty brand’s history and try its latest product launch, the Dragons Blood Water Serum.
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The space has been decorated with red lights and pillows as a nod to the new product.
“I am thrilled to be celebrating our 25th year anniversary at Rodial as a privately owned and heritage business. The retrospective exhibition is an immersive experience on Rodial’s journey from a start-up to a major beauty brand consistently revolutionizing the beauty industry,” said Maria Hatzistefanis, founder and chief executive officer of Rodial.
The Dragons Blood Water Serum is part of the brand’s Dragons Blood range.
Hatzistefanis is also the founder of the brand Nip + Fab, a diffusion skin care line.
Last year the Rodial Group said it improved its profitability by reducing its cost of sales by shifting from wholesale to direct-to-consumer, which led to an increase in sales from 9 percent pre-pandemic to 25 percent post-pandemic. This strategic shift raised profit margins from 26 percent to more than 45 percent.
Hatzistefanis is an investor on Greece’s “The Dragon’s Den,” a show concept that’s similar to “Shark Tank” and has written three books. Her latest book is “How to Live Your Best Life: Transform Your Mindset and Manifest Real Success.”
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