Rokt and Deliveroo Forge Strategic Partnership for Enhanced Advertising Integration
Rokt said that it has inked a deal with Deliveroo to integrate the platform on the order tracker page. Terms of the partnership were not disclosed. Rokt said the integration partnership will roll out in the U.K. and France, and then Ireland.
Rokt said in a statement that as part of its newly developed advertising platform, “Deliveroo has confirmed it will now integrate with Rokt, an exclusive marketing channel, which allows brands to capture the full attention of customers directly on e-commerce confirmation pages.”
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As a result, advertisers who are in the Rokt Ads network will be able to access Deliveroo’s audiences, “and Deliveroo can provide the most relevant third-party offers to customers on their order confirmation page.”
Craig Galvin, chief revenue officer at Rokt, said the company was looking forward to working with Deliveroo. “We’re committed to driving relevance and value for our partners and their customers with our solutions in e-commerce,” Galvin said. “Our brand-safe marketplace brings together premium e-commerce sites and advertisers, with Deliveroo being the latest to join an exciting roster of leading international brands that have partnered with Rokt to boost their retail media program and advertising offering.”
“Deliveroo Media and Ecommerce provides brands with an opportunity to connect with millions of engaged customers at or after the point of purchase. We’re delighted to partner with Rokt as we look to grow our advertising platform and build on this new revenue stream,” said Ankit Jindal, head of advertising at Deliveroo.
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