Scouted: Jones Road Beauty’s New Eye Cream Is Like a Wake-Up Call for Tired Eyes
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Certain beauty brands consistently push the boundaries, unveiling innovative, solution-forward skincare and makeup essentials that set the tone for the industry. One such brand permanently on our radar is, without a doubt, Bobbi Brown’s Jones Road Beauty. The brand’s products have become cult favorites for enhancing natural beauty and working for all skin types and tones.
This natural beauty-enhancing brand features some of our favorite makeup and skincare go-to’s, including the bestselling Miracle Balm and What the Foundation, but it’s the brand’s latest release that has our eyes peeled. The new Rich Eye Cream is the perfect solution for tired eyes in need of a major hydration boost.
Jones Road Beauty just launched its new Rich Eye Cream, and it’s the soothing, line-smoothing solution we’ve been missing in our skincare arsenal all winter long. Not to be confused with the brand’s more lightweight and equally well-reviewed Eye Cream, the newly launched Rich Eye Cream provides more intense, targeted hydration to the delicate skin around the eyes without feeling greasy, irritating the eyes, or causing milia.
Plus, unlike other rich eye creams on the market, this new formula plays well with makeup, doubling as a great makeup primer that gives your undereyes a smooth canvas for concealer and foundation.
Naturally, Brown herself is a fan of her latest formula. “I find myself using Rich Eye Cream at least three times a week as an overnight, under-eye mask. I leave it on my nightstand—it’s my go-to for helping my eyes look and feel rested, even during my busiest weeks,” she said in a press release for the launch.
Whether you’re a longtime fan of Jones Road Beauty or just discovering its game-changing product lineup, this eye cream is the perfect addition to your anti-aging skincare routine. Jones Road Beauty’s Rich Eye Cream is available to shop now.
