See pictures of Fayette Mall when it opened: Palm trees, seats for ‘bored husbands’
Brian Simms
·4 min read
Live palm trees imported from Florida. Wide terrazzo walkways with garden areas. Rock formations and ample skylights. Four fountains, one costing $55,000.
Oh, and don’t forget the rest areas “for husbands who are tired of following their wives around.”
This is what shoppers discovered when Fayette Mall officially opened 10 a.m. Monday, Oct. 11, 1971.
Built on 60 acres, Central Kentucky’s largest enclosed shopping center was designed to make patrons feel like they were in Florida, walking down a sunny beach street.
And when you needed a break from shopping, the sitting areas were meant to feel like a tropical garden oasis — but keep in mind you were still indoors, and in Kentucky, in the ’70s.
Tropical plants, featuring soil specially brought in, surrounded the rest areas while fountains were accented with hand-made black brick to resemble ceramic tile. The four fountain areas were a highlight of the mall’s look and each had a metal sculpture designed by Clarence Van Duzer, a longtime faculty member at the Cleveland Institute for Art who did sculptures for other malls.
But one fountain stood out from the rest: The center one. Located today where the kids’ play area is, it featured one of Van Duzer’s metal sculptures and was constructed for $55,000. Adjusted for inflation, that would be $424,000 today.
There were larger rest areas at both ends of the mall, and each was recessed into the floor — a staple of early mall design and construction. An Oct. 10, 1971, article with pictures in the Sunday Herald-Leader said the areas were primarily designed to “give tired shoppers and husbands bored with their wives’ shopping spree a place to sit down for a while out of the pattern of mall traffic.“
The story also said on special sports occasions, like the World Series, television sets would be placed in the areas.
Fayette Mall opened in 1971 with 800,000 square feet of retail space. By comparison, Lexington’s first mall, Turfland Mall, opened four years earlier on Harrodsburg Road with 45 stores and 560,000 square feet.
Stores inside Fayette Mall when it opened included Embry & Co., Graves, Cox & Co., Florsheim Shoe Shop, Regal Shoes, Helzberg Jewelers, The Singer Co., Treasury Drug Center, Mary Jane Shoes, Mother-To-Be Shop and Wenneker’s.
Each of the mall’s 65 stores had different and uniquely designed fronts.
One of the more eye-catching ones was the Paul Harris Store. It had a mosaic mirrored front and curved walls inside to show off the latest women’s fashions. J. Riggins, “the store of fashion for the modern man,” said it would open a hip, but not a hippie store in the mall. That included flairs, body shirts, belts, knit trousers and an opportunity to meet and get your picture with a Playboy Bunny opening weekend.
An expansion in 1993 made Fayette Mall the largest mall in Kentucky. Today the shopping center on Nicholasville Road and near New Circle Road has more than 130 stores, a little over 1.1 million square feet and four anchor stores, Dillard’s, Dick’s Sporting Goods, JCPenney and Macy’s.
In the 1970s, when the mall opened, it had three main tenants — and not all of them opened with the mall.
Sears, one of the main retailers, opened a month earlier and Stewart’s Department Store, the third largest store in the mall, opened the following spring. Shillito’s, the other major tenant, opened the same day as the mall in what is now Macy’s.
Shillito’s was anchor store of new Fayette Mall
The Fayette Mall store was the second Kentucky location for Cincinnati-based Shillito’s after its Oxmoor Mall department store opened in Louisville in 1970.
The main focus of the 180,000-square-foot store was men’s and women’s apparel and home furnishings, including 46 model rooms and vignettes. A highlight of the home department was the accessories surrounding the displays. This new strategy gave shoppers the opportunity to coordinate their home furnishing shopping, Shillito’s said at the time.
The store also featured a fur salon, a large cosmetic department and a women’s shoe department that was intentionally located next to the children’s shoe department.
Many of the departments, especially ones geared towards younger shoppers, were branded with different names, special shops-within-a-shop. For example, The Turning Point for teenage girls had the latest fashions including dune buggy jeans, suede bags and essentials for layered looks.
Other departments included toys, sporting goods, garden, pharmacy, books, luggage and records. There was even a snack shop, the 120-seat Fox and Pheasant Restaurant.
On the second level was Shillito’s Budget Store. Acting as a separate store, it had the entire range of products offered at Shillito’s but at lower prices.
Not to be outdone, three days after Fayette Mall and Shillito’s grand opening, McAlpin’s opened its Lexington Mall location on Richmond Road, four years after its Turfland Mall department store opened.