Shiseido Stock Climbs 13.1% After Independent Franchise Partners Investment

Jennifer Weil
·2 min read

PARIS — Shiseido’s stock ended Wednesday up 13.1 percent after Independent Franchise Partners took a 5.2 percent stake in the Japanese beauty giant.

The London-based investment firm also said in a filing with Japan’s finance ministry that it could make proposals.

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Shiseido’s stock, which closed the day at 2,669 yen, or $17.59, has fallen by 35.7 percent over the past year.

The company’s business in 2024 was hard hit as China’s economic growth continued to decelerate and the country’s duty-free retail market Hainan Island faced ongoing challenges.

Shiseido’s operating profit last year fell 73.1 percent year-over-year, to 7.58 billion yen, on sales of 990.59 billion yen, up 1.8 percent in reported terms and down 1.3 percent on an organic basis against 2023.

Shiseido Revitalessence Skin Glow
Shiseido Revitalessence Skin Glow

“China’s cosmetics market suffered a prolonged downturn, weighted by a decline in consumer spending and rising household savings amid worsening economic sentiment,” Shiseido said in an earnings statement released on Feb. 10.

On a like-for-like basis, Shiseido’s business in China declined 4.6 percent to 249.95 billion yen. The country’s housing market is in a fragile state and consumer confidence remains low. At the same time, domestic beauty brands are beginning to give international labels stiffer competition.

“While we believe consumer spending in China, including its duty-free retail, is likely to remain subdued, the rest of the global beauty market is expected to grow at a moderate pace throughout the year,” the company said.

Meanwhile, Shiseido continued accelerating gains in its domestic market, where the group said it registered “robust” growth for its marquee brands Shiseido, Clé de Peau Beauté and Elixir.

In Japan, the group’s sales reached 283.8 billion yen, up 9.2 percent reported and 9.5 percent like-for-like.

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