This $5 'shoe goo' will save your sole — here's why sales have risen by nearly 500%

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Shoe GOO is ideal for fixing worn soles or damaged heels. (Image via Amazon)
Shoe GOO is ideal for fixing worn soles or damaged heels. (Image via Amazon)

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Shoes are definitely meant to be worn and lived in — but it’s a sad moment when our shoes finally fall apart. Over time, our favourite shoes may need to be repaired, but it can be pricey to go to a cobbler or shoe repair shop.

But before you toss away your favourite pair of sneakers, there are some D.I.Y. tricks that you can use to give your footwear an instant makeover.

We came across one affordable shoe repair tool that many shoppers on Amazon are loving, called Shoe Goo.

Shoe Goo

This magical product will rebuild worn-out soles. (Image via Amazon)
This magical product will rebuild worn-out soles. (Image via Amazon)

SHOP IT: Amazon, $5

After being out of stock for months, it’s finally available to purchase again — and shoppers already seem to be impressed. According to Amazon Canada’s Movers & Shakers list, sales of Shoe Goo have spiked by 469 per cent in the past 24 hours.

What is it?

Shoe Goo is an adhesive that is specifically designed to repair, seal and stick to a wide variety of materials and has a unique formula that is designed for strong abrasion resistance.

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It is ideal for repairing worn soles or damaged heels on shoes, coating shoes to prevent wear and it can also be used to seal rubber boots, waders or galoshes.

How does it work?

The product is designed specifically for use on footwear. It can be used on shoes that have leather, rubber, vinyl or canvas materials and it bonds, repairs and builds shoes for a permanent repair.

It can be used for anything from patching small holes or fixing detached soles or heels on the shoe. It’s available in clear or black to better match the colour of the shoe.

The glue takes up to 24 hours to dry and remains flexible and waterproof after drying.

What are customers saying?

Shoe Goo is backed up on Amazon with a 4.3-star rating and more than 1,200 reviews.

One customer called the product a “brilliant fix to my boots!”

“My leather boots kept coming apart...Not even a professional could repair them properly. This worked a charm. It can be quite sticky. Recommend a plastic small spatula for applying,” said the customer.

Another customer called it “sticky stuff” and said the Shoe Goo, “worked well on a few pairs of shoes that had separated at the sole.”

“I had to re-glue a few small corners/edges that separated again but on the whole, it’s the best glue for the job that I've come across. It’s worth having a tube of the stuff in the house to deal with those 'shoe emergencies,” adds the customer.

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Another Amazon shopper says they’ve used Shoe Goo to fix purses and things other than just shoes.

“I somehow happened upon this product many years ago, and I have fixed likely dozens of pairs of shoes since then. The best thing is that it dries moveable like a clear rubber, so you don't have some rock hard uncomfortable situation on your shoe repair,” the happy shopper wrote in their five-star review. “I have reattached the twine from espadrilles, reattached the sole of old and new shoes, you name it, I've gotten double the wear out of even inexpensive shoes because of this stuff! I have probably even fixed purses and other things as well. Super worth the money.”

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