Skims teamed up with four iconic supermodels for their latest ad: 'Legendary'

NEW YORK, NEW YORK - MAY 16: Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on May 16, 2023 in New York City. (Photo by Kevin Mazur/Getty Images for SKIMS)
(Photo by Kevin Mazur/Getty Images for SKIMS)

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If you thought that Skims couldn't get any bigger, Kim Kardashian's line of shapewear and loungewear just proved us all wrong with their latest star-studded campaign.

For the first time ever, the brand brought together four of the most famous faces in modelling: Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel joined forces to showcase the Skims Fits Everybody collection.

Skims announced the collaboration on Monday morning with an Instagram post, noting that "it doesn’t get more iconic than this."

Fans online couldn't get enough of the new campaign, and took the the comments to share their excitement.

"I'M NOT OK," commented one fan, who added that the campaign "is everything!"

"It does not get any more iconic than this," added another. "Kim Kardashian and Skims has done it again."

"Four legendary angels in one campaign! ICONIC," wrote one fan.

"This is mastermind marketing and I'm here for it," wrote another.

The stars of the campaign also took to Instagram to reveal the new campaign, plus their thoughts on being reunited years after their Victoria's Secret days.

"I hadn’t modelled lingerie and undergarments since I retired from the runway, but it was like riding a bike," Tyra Banks wrote in an Instagram post. "The poses came back even fiercer than before! I’m rocking their Fits Everybody collection which is just as comfy as it looks. And yep, Kim…I’m now obsessed."

"What a blast it was shooting with Tyra Banks, Alessandra Ambrosio and Candice Swanepoel," shared Heidi Klum. "It has been a while since we were all together so it was so special to be reunited."

Skims founder Kim Kardashian also joined in on the fun, and shared a campaign photo that didn't make the cut to her own Instagram account.

"OK so I wasn’t supposed to be in this Skims campaign but I stopped by and jumped in because it was too iconic," she wrote.

"Introducing Tyra, Heidi, Alessandra and Candice wearing our signature Skims Fits Everybody collection."

Made from soft and stretchy fabrics in a range of cuts and fits, the Fits Everybody collection is designed to provide all the basics that your wardrobe needs. Prices start at $14 USD/$26 CAD for seamless underwear, up to $68 USD/$114 CAD for figure-hugging bodysuits.

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