The Spring/Summer 2025 Beauty Trends Are an Ode to Your Inner Child

<span class="caption">The Top Spring/Summer 2025 Beauty Trends</span><span class="photo-credit">Getty Images / Launchmetrics</span>
The Top Spring/Summer 2025 Beauty TrendsGetty Images / Launchmetrics
beauty trends ss25
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When it comes to fashion trends, if you're not thinking six months ahead, you’re already behind. The same goes for beauty trends. Just like the runways predict what outfits we’ll be wearing in the following season, they also predict upcoming makeup and trends to look forward to. This year leaned into the nostalgia of the past to reimagine trends that you probably wore as you were growing up. The temporary tattoos that you loved as a kid become intricate eye makeup designs. Classic braided staples take on new life. And beloved nail trends ascend into certified beauty staples proving that they best way to have fun with your look, is basically to do everything that you loved as a kid.

The designers at the spring/summer ’25 runways seem to be diving headfirst into the freedom that comes from experimenting with colors and texture and are creating looks that would truly stand the test of time. So, if you’re looking to get back in touch with a childlike sense of wonder these playful beauty trends are the perfect place to start. See some of our favorite beauty trends from this season’s fashion shows below.

Bold Eyes

Simone Rocha

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Photo credit: launchmetrics.com/spotlight

Simone Rocha

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Photo credit: Launchmetrics/spotlight

Simone Rocha

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Photo credit: launchmetrics.com/spotlight

Luar

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Photo credit: launchmetrics.com/spotlight

Batsheva

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Photo credit: Launchmetrics/spotlight

They say the eyes are the windows to the soul. That’s probably why designers are going all out on the eye makeup looks this fashion month. While some designers draw attention to the eyes with bold smokey eyeshadows as seen at Dsquared2, others opted for thick geometric liners like the ones models donned at Simone Rocha. There was even leopard printed temporary tattoos that took the place of your standard eye makeup at Luar.

Vampy Lips

Jonathan Cowan

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Photo credit: Launchmetrics/spotlight

Jonathan Cowan

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Photo credit: Launchmetrics/spotlight

Versace

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Photo credit: Launchmetrics/spotlight

Versace

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Photo credit: Launchmetrics/spotlight

Luar

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Photo credit: launchmetrics.com/spotlight

There is no denying the power of a classic red lip. The beauty staple has transcended trend status and is a certified staple loved and frequented by celebrities like Olivia Rodrigo, Taylor Swift, Tracee Ellis Ross, and more. But this year darker lip colors dominated the runways. At Jonathan Cohen and Versace deep sultry shades of red ushered in a new staple color for the fall. Black lipstick also made an appearance at Luar solidifying the vampy makeup look as a go-to. Just in time for a Twilight series rewatch.

Slicked Back

Kim Shui

Photo credit: Filippo Fortis
Photo credit: Filippo Fortis

Lemaire

Photo credit: Gregoire Avenel / Courtesy of Lemaire
Photo credit: Gregoire Avenel / Courtesy of Lemaire

Kim Shui

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Photo credit: Launchmetrics/spotlight

Kim Shui

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Photo credit: Launchmetrics/spotlight

Tory Burch

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Photo credit: launchmetrics.com/spotlight

Tory Burch

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Photo credit: launchmetrics/spotlight

Tory Burch

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Photo credit: launchmetrics/spotlight

We rarely discuss the impact that a simple part—or lack thereof— can make when you’re doing your hair. Debates have even erupted on TikTok about where to divide your hair as millennials rushed to defend the side parts that carried the early 2000s. Gen Z TikTokers stood firmly in support of the middle part. But luckily, we can all lower our arms in this battle because designer have decided that the best part is no part at all. Models at Tory Burch, Kim Shui and Lemaire wore slicked back hairstyles that brought an edgy yet sophisticated energy to the collections.

Chrome Nails

Grace Ling

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Photo credit: Launchmetrics/spotlight

Grace Ling

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Photo credit: Launchmetrics/spotlight

LaQuan Smith

Photo credit: Gianluca Carraro
Photo credit: Gianluca Carraro

LaQuan Smith

Photo credit: Gianluca Carraro
Photo credit: Gianluca Carraro

Theophilio

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Photo credit: launchmetrics.com/spotlight

Grace Ling

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Photo credit: Launchmetrics/spotlight

After years of talking about chrome nails in all its iterations—glazed, hologram, metallic, the list goes on—you might have thought that we’d be over the trend by now. Well, think again. Chrome nails are more in than ever according to designers at New York Fashion Week. At Theophilio, green and purple sparkling nails accented the model’s hands as the sported the designer’s classic hot, colorful designs. Long silver chrome nails were elevated with dangling charms and appliques at Luar. Extra-long chrome nails were even the finishing touch that helped bring the surreal smokey vision of Grace Ling’s collection to life.

Braided Punctuations

Chopova Lowena

Photo credit: Carlo Scarpato
Photo credit: Carlo Scarpato

Who Decides War

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Photo credit: launchmetrics/spotlight

Chopova Lowena

Photo credit: Carlo Scarpato
Photo credit: Carlo Scarpato

Who Decides War

Photo credit: launchmetrics/spotlight
Photo credit: launchmetrics/spotlight

Who Decides War

Photo credit: launchmetrics/spotlight
Photo credit: launchmetrics/spotlight

A running theme throughout this season’s beauty looks is the elevation of simple beauty staples, especially when it comes to hair. The plaits and French braids that we used to do as kids have gotten a chic upgrade. At Chopova Lowena the braids ranged from pigtails with metallic clamps to braided buns with intricate designs. Models at Who Decides War wore reminiscent of braided headbands that were popular in the 2010s. Sometimes going back to the basics is exactly what you need to inspire you to create something new.

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