Steve Jobs' turtlenecks are flying off shelves

Jennifer Goldberg, Shine staff
Shine from Yahoo! Canada
October 7, 2011

Steve Jobs wasn’t exactly known for his fashion sense, but his uniform of turtlenecks, jeans and sneakers was certainly iconic. Now it looks like we can add style guru to the late Apple founder’s legacy. St. Croix, the company that makes Jobs’ infamous mock turtleneck sweaters, says it’s seen an increase in sales since his death on Wednesday. Time's NewsFeed blog reports that a rep from St.Croix told TMZ that the brand saw “an almost 100 percent increase in sales” on Thursday.

While the renowned black turtlenecks Jobs wore to Apple keynote addresses weren’t much to look at, the Minneapolis St. Paul’s Business Journal reports that he bought about two dozen of the microfiber and cotton sweaters and wore them almost every day. Maybe they inspired the iPhone’s minimalist design?

[Also see: What you should know about Steve Jobs' disease]


Time speculates (perhaps jokingly) that people are snapping up the turtlenecks and maybe Jobs’ Levi’s jeans and New Balance 991 sneakers as well, as early planning for Halloween costumes. There’s no doubt we’ll see some of those walking around on October 31 (whether it’s in good taste or not, is another discussion entirely). But those things are pretty pricey at $175 a pop on the St. Croix website. It’s more likely that die-hard Apple fans just want to look a little bit like someone who inspired them. Just look at how John Lennon’s round glasses went from weird-looking accessory to a style mainstay. Or maybe the secret to success really is a black turtleneck sweater. In that case, we’d better rethink out work wardrobes.

Also on Shine from Yahoo! Canada
7 celebrity personal style stars
Video: Jet-set celebrity style
5 most popular celebrity hairstyles

What to Read Next

Hilton HHonors™ Card

Apply Today! Earn 50,000 Hilton HHonors™ Bonus Points. Terms Apply.

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

How to Read Your Child's Deleted iPhone Texts

New service makes it easy to monitor your child’s texts (even deleted ones) as well as activity on Snapchat, Instagram and WhatsApp.

New Estate Homes in a Waterfront Community Near DC

Spacious luxury homes on golf-course homesites in a resort-style community along the Potomac River in Prince William County, from the mid $600s.

Safe ride. Sound savings.

Get to Nissan’s Safety Today Event for great offers on a new Nissan. Shop Now.

Levi's® Summer Essentials

Update your closet with Levi's®, and get free shipping on all online orders $100 or more. Shop Levi.com today!