Swarovski Introduces Its Most Sustainable Crystals

Sandra Salibian

December 16, 2024 at 9:30 p.m.·2 min read

CRYSTAL GREEN: Swarovski is introducing ReCreated Crystals, billed as its most sustainable crystals to date.

These are made with breakages from Swarovski’s crystal manufacturing process that are then remelted, transforming them into consistent new colors and creating crystals of the same quality as the initial product.

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The innovative process allows Swarovski to use at least 40 percent fewer natural resources than for its standard crystals, reducing the environmental footprint of ReCreated Crystals by a minimum of 34 percent.

Swarovski's ReCreated Crystals. — Swarovski’s ReCreated Crystals.

These crystals are part of Swarovski’s B2B business but are also being integrated into many of the brand’s B2C jewelry collections as one of its steps to make all its products more sustainable. To this end, new hues of ReCreated Crystals will be launched every year, adding to the existing Jet Black and Ice Blue colors.

For one, the vibrant yellow shade Dark Jonquil was launched to B2B partners this fall and will appear across new jewelry collections from spring 2025.

Swarovski's ReCreated Crystals in Dark Jonquil hue. — Swarovski’s ReCreated Crystals in Dark Jonquil hue.

“Swarovski ReCreated Crystals demonstrate how we leverage our superlative creativity to pioneer circular innovation in crystal-making, which represents a significant step on our sustainability journey,” said Stephan Mechnig, chief legal, compliance and sustainability officer. “We want to improve the environmental impact of products across our whole portfolio, so we are using ReCreated Crystals everywhere we can, including some of our most iconic jewelry collections.”

This introduction builds on Swarovski’s sustainability strategy, which focuses on key priorities, including mitigating climate change; preserving resources and minimizing waste, and promoting fairness.

Swarovski's ReCreated Crystals in Ice Blue color. — Swarovski’s ReCreated Crystals in Ice Blue color.

Swarovski Crystal Business has 6,600 points of sale — 2,300 of which are owned stores — in more than 150 countries and employs 16,600 people. Together with its sister companies, Swarovski Optik (optical devices) and Tyrolit (abrasives), it forms the Swarovski Group.

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