• Amazon Prime Day Is Here and the Tech Deals Are Insane
    Style
    Marie Claire

    Amazon Prime Day Is Here and the Tech Deals Are Insane

    A Kindle is less than $100. From Marie Claire

  • The $20 Swimsuit With More Than 1,000 Reviews on Amazon
    Style
    InStyle

    The $20 Swimsuit With More Than 1,000 Reviews on Amazon

    Amazon users have spoken, and this popular swimsuit seems to be a favorite. Find out why so many women love it.

  • You Can Be Banned from Amazon for this Common Action
    Style
    InStyle

    You Can Be Banned from Amazon for this Common Action

    A new report from the Wall Street Journal finds that Amazon will ban customers who take advantage of its return policy. Here's what you need to know.

  • Watch this adorable grandmother trying to get Amazon's Alexa to scratch her back
    Style
    Cindy Arboleda

    Watch this adorable grandmother trying to get Amazon's Alexa to scratch her back

    Lola Openg, 98, asks Alexa to "Scratch her back!" and the video is hilarious.

  • Is Walmart selling chic clothes now?
    Style
    Julie Tong

    Is Walmart selling chic clothes now?

    To kick off the start of the spring fashion season, Walmart is launching four new private label brands — Time and Tru, Terra & Sky, Wonder Nation, and George — that prioritize style, fit, and comfort. Each taps into a different sector of the fashion marketplace: womenswear, plus, menswear, and kids. But are the offerings cute? The majority of the collections would not exactly be considered groundbreaking fashion, but there are still some stylish items up for grabs. On the women’s end, from Time and Tru, you can finally get a pair of  those trendy patchwork and frayed-hem jeans for just $20, not to mention a chic minimalist tote bag for just $14 and cute spring bow slides for only $7. But it’s actually the men’s collection, George, that really stands out. Just in time for you or your man’s next beach vacation come playful cactus or flamingo printed swim trunks for just $10, plus gingham shirts similar to the  J.Crew  version, in multiple shades, for $15 (as compared to J.Crew’s $60 price tag). One of the best items from the George collection is a pair of camel derby shoes that are just casual enough to be worn on the weekends, but also professional enough to wear to work daily ($26). The kids line, Wonder Nation, is also a pleasant surprise, with adorable surfer printed shorts or Fenty-Puma inspired pink satin bow slides for $8. But the brand’s dedicated women’s plus line, Terra & Sky, needs some work, as its designers seem to have paid more attention to fit than style. Although hidden details like elastic bands within pants linings and extra underarm coverage on tanks and blouses are great, the bulk of the collection consists of what can be found everywhere else: basic tops and jeans that aren’t exactly groundbreaking. With the plus-size market expanding at a rapid rate across the fashion industry, with brands like Loft  diving in, as are designers like Christian Siriano and Prabal Gurung , Walmart has a lot of catching up to do. However, what is commendable is Walmart’s dedication to inclusivity in size and price consciousness, with a majority of the pieces in each collection under $30. Time and Tru offers clothing in sizes XS to XXXL; Terra & Sky accommodates plus-size women between 14W and 30W; Wonder Nation offers kids clothing between 4 and 18; and George offers men’s sizes between S and XXXL. “We listened to our customers and are proud to deliver apparel choices that meet at the intersection of everything they desire: on-trend styles, comfort and quality, all at unbeatable prices,” said Deanah Baker, Walmart’s senior vice president of apparel, in a press release. Overall, the new in-house brands are an honest effort by Walmart to segue into more stylish territory, but it still needs a lot of work. Especially, if Walmart is looking to stand against competitors like Target and Amazon , who have each rolled out their own respective style-conscious collections. Although they all have comparable, affordable price points, the style at Walmart is not on par (yet), but that doesn’t mean that can’t change in the future. Click ahead to see the 12 most stylish offerings from Walmart’s new collections and shop them now on Walmart.com and in stores. Read more from Yahoo Lifestyle: • Rainbow pride, mad plaid, and cheeky slogans: 4 top trends from London Fashion Week • The complete NYFW trend guide for fall 2018 • All the prettiest, boldest, and most powerful pantsuits from New York Fashion Week Follow us on Instagram , Facebook , and Twitter for nonstop inspiration delivered fresh to your feed, every day.

  • People are demanding that Amazon remove this 'anorexia' sweatshirt
    Style
    Elise Solé

    People are demanding that Amazon remove this 'anorexia' sweatshirt

    "It's terrifying that this is 'fashion.'"

  • Amazon Prime Day Offers Fashion Deals, But You Really Have to Search for Them
    Style
    Alexandra Mondalek

    Amazon Prime Day Offers Fashion Deals, But You Really Have to Search for Them

    Amazon Prime Day offers deals on everything from tech to furniture, but there's a surprising lack of buzz around fashion deals on the internet giant's site.

  • The Singer Who Wore a Trump Gown to the Grammys Has a New Patriotic Look
    Style
    Kerry Justich

    The Singer Who Wore a Trump Gown to the Grammys Has a New Patriotic Look

    Joy Villa made news with the political-statement dress she wore to the 59th Annual Grammy Awards in February, and now she's back with a boldly patriotic look.

  • You Won't Believe How These Plus-Size Leggings Are Being Sold on Amazon
    Style
    Elise Solé

    You Won't Believe How These Plus-Size Leggings Are Being Sold on Amazon

    We’ve all heard of companies hiring thin models to advertise plus-size clothing but one company took this concept to the next level — and the images have sparked outrage.

  • Here’s How Amazon Is Trying to Convince Everyone It’s a Fashion Company
    Style
    Alexandra Mondalek

    Here’s How Amazon Is Trying to Convince Everyone It’s a Fashion Company

    A new Amazon Prime feature will let users have clothes sent to their home to try on. No charge except for what you keep. Downside: it hasn’t launched yet.

  • Iskra Lawrence’s Body Used and Retouched for Bra Brand Without Her Permission
    Style
    Maggie Parker

    Iskra Lawrence’s Body Used and Retouched for Bra Brand Without Her Permission

    Iskra Lawrence isn't happy about what a bra company and others have done to her images.

  • These Fashion Startups Are Eyeing The $220 Billion In Clothes No One Is Wearing
    Style
    Alexandra Mondalek

    These Fashion Startups Are Eyeing The $220 Billion In Clothes No One Is Wearing

    A few startups in Silicon Valley are betting that you've already got enough stuff, and you don't need to buy anything else. Here's how.

  • Ivanka Trump's Boots Are Getting Some Interesting Reviews on Amazon
    Style
    Jennifer Gerson Uffalussy

    Ivanka Trump's Boots Are Getting Some Interesting Reviews on Amazon

    Ivanka Trump’s role as the placeholder for those who take issue with her father’s policy stances and public sentiments continues. “I know what kind of criticism it might receive, but I’m angry at Ivanka, not simply Trump or his henchmen, and this is my way of protesting her behavior,” Finkel tells Yahoo Style.

  • Humanity Strikes Massive Win With Side-Splitting Banana Slicer Reviews
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    Jasmine Jones

    Humanity Strikes Massive Win With Side-Splitting Banana Slicer Reviews

    Perhaps it was the confusing title: “Hutzler Banana Slicer Cutter Great for Cereal/Sandwitches [sic]/Splits/Hot Dogs”? Or maybe it was the weird product description which promised to: “save you time to make salad, or share banana with your family & friends”? “I do not wish to cut my banana, so this product is useless.

  • These 10 kitchen prep tools are all you’ll need
    Style
    simply beautiful eating

    These 10 kitchen prep tools are all you’ll need

    Every cook or chef will tell you that good quality knives top the list of kitchen essentials and are definitely worth the investment. You don’t need a wide variety but having at least two (one for raw food and the other for cooked food) is ideal. This way they’ll prevent cross contamination, protect your counter, help keep you knives sharper longer and allows you to easily transport food from one place to another.

  • Why You’re Not Buying Beauty Products on Amazon
    Style
    Noël Duan

    Why You’re Not Buying Beauty Products on Amazon

    Amazon Prime or Sephora? (Photo: Henry Leutwyler)

  • Watch Out Etsy! Handmade at Amazon Is Coming In Hot
    Style
    Erika Ostroff

    Watch Out Etsy! Handmade at Amazon Is Coming In Hot

    A stack of 14K gold filled and sterling silver hammered rings from Handmade at Amazon. Photo: Courtesy of Handmade at Amazon Etsy’s been the go-to portal for artisanal goods for nearly a decade, but that’s not stopping Amazon from encroaching into the startup’s territory. On Thursday, the e-commerce monolith launched “Handmade at Amazon,” a spinoff site that features handmade products ranging from jewelry and artwork to furniture, kitchen supplies, home décor, and bedding. “Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special,” Amazon’s Peter Faricy said.

  • Jill Soloway Is the Feminist Fashion Icon of Your Dreams
    Style
    Britt Aboutaleb

    Jill Soloway Is the Feminist Fashion Icon of Your Dreams

    Plenty of people thank god when they win an award, but Jill Soloway, the creator of Transparent, gave “goddess” a shout-out.