Taraji P. Henson Buys Brand From Maesa

TPH by Taraji is now under the full control of its founder.

Taraji P. Henson, who founded TPH by Taraji in 2020 with Maesa, has bought the brand outright from the incubator behind Fine’ry, Kristin Ess and Being Frenshe, among others.

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Financial terms of the deal were not disclosed.

“Over the past few months I have been in discussions with my partners at Maesa regarding the future of the TPH by Taraji brand, and am pleased to say we have reached a mutually beneficial agreement that has afforded me the opportunity to buy back TPH,” Henson said via email. “From Day One, our shared vision was to create a brand that celebrates hair and scalp with high-performance products rooted in self care, efficacy and inclusivity.”

Upon the brand’s 2020 launch, TPH by Taraji went into north of 1,800 Target Corp. doors with serums, scrubs, shampoos and conditioners focused on scalp health. The brand has since augmented that assortment with body care and home fragrance.

Maesa also sold Andrew Fitzsimons his hair brand in 2024, which he founded with the incubator two years prior. Maesa revealed a new intimate wellness brand on April 4 called Niches & Nooks, which will enter all Target locations and its website with 14 products.

“TPH by Taraji has started with the idea of celebrating and redefining scalp and hair care and has grown into an incredible brand with a strong identity and loyal consumer following,” said Scott Kestenbaum, Maesa’s chief growth officer, in an email. “After launching and operating the brand for five successful years, we are thrilled to see Taraji take full ownership of the brand as it enters its next chapter of growth.”

The news comes weeks after Kim Kardashian bought back her beauty business, Skkn by Kim, from Coty Inc. Elsewhere, sources confirmed to WWD that Hailey Bieber is exploring deal options for her beauty brand, Rhode.

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