Tennis Pros Mirjam Björklund and Eden Silva Enlisted for Maria Nila’s Beauty Bags Campaign, ‘The Perfect Match’

Tennis pros Mirjam Björklund of Sweden and the United Kingdom’s Eden Silva hold court in Maria Nila’s new Beauty Bags campaign.

The Swedish hair care brand, founded in 1999, adds a tenniscore twist to their latest release: three limited-edition pouches packed with Maria Nila’s fan favorite products. Each bag includes a full-sized shampoo and conditioner, as well as travel-sized components.

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Mirjam Björklund for Maria Nila, hair care, tenniscore, beauty
Mirjam Björklund for Maria Nila.

Pegged to Maria Nila’s True Soft, Pure Volume and Head & Hair Heal lines, the Beauty Bags are priced between $64 and $72. The True Soft range revitalizes dry hair using argan oil, while the Pure Volume collection features ultra-moisturizing provitamin B5 and strengthening moringa oil. Finally, Head & Hair Heal offers the ultimate treatment for a sensitive, dry and itchy scalp along with ingredients that stimulate hair growth.

Eden Silva for Maria Nila.
Eden Silva for Maria Nila.

Produced with recycled mesh, each zip-up pouch can be washed and reused.

“For The Perfect Match, Maria Nila proudly announces a collaboration with the two professional tennis players Mirjam Björklund and Eden Silva,” according to the brand. “As faces of the seasonal campaign, they embody Maria Nila’s commitment to professional performance, high quality and excellence as brand ambassadors throughout the year of 2024.”

Maria Nila’s limited-edition Beauty Bags are available to purchase now at

Maria Nila's Beauty Bags campaign, tenniscore, hair care
Maria Nila’s Beauty Bags campaign.

Björklund has won one doubles WTA Challenger title as well as 10 titles in singles and two in doubles on the ITF Women’s Circuit. She achieved a career-high singles ranking of 123 by the WTA in 2022.

Silva has career-high WTA rankings of 298 in singles, achieved in 2023, and 126 in doubles, reached in 2020.

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