Tessa Virtue just launched a limited-edition lipstick with MAC Cosmetics

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Tessa Virtue is no stranger to makeup.

“For such a long time, I would train without any makeup on and pile it on for competitions, depending on the character and the role that I was playing. That evolution of learning how to do performance-based makeup was really just that — it was a process, and there were some twists and turns along the way but I always felt grateful to be in a sport where I could do that,” she tells Yahoo Canada.

Finding the balance between the art form of beauty and athleticism was a natural collaborative part of figuring skating that Virtue had always found special. As a longtime beauty lover, she recalls her memories as a 10-year-old girl walking up to the beauty counters in the mall and playing around with different shades of lipstick to then evolving that love of makeup into the ability to make a statement as an integral part of her mental preparation before hitting the ice.

“Putting on makeup, lashes, and the finishing touch of lipstick offered the extra bit of confidence that I needed so I could step out there and do my job,” explains the 30-year-old Olympic gold medalist.

Now retired from the ice dance competitions, Tessa says makeup still plays a huge part in her life — but in a different way.

“I think when you put yourself out there and be vulnerable in front of many, many people, that sense of authenticity and self-worth comes down to expressing yourself with makeup. That was really something that was the cornerstone of the competition process. Now, since retiring, I am able to kind of continue that with different photoshoots and events,” she says. “Also, sort of strip back my makeup routine, so my everyday look is quite basic and I think people can kind of relate to the fact that as you get older that the less is more approach is often better.”

Always aiming to keep things fresh and clean, Virtue likes to keep the M.A.C Mineralize Blush in shade Dainty in her purse at all times along with a tube of mascara. Opting for a subtle pop to her eyes, she lightly fills in her brows and follows with a combination of her favourite eyeshadow shades, Yogurt, Wedge, and Blackberry, to add a soft blush tint to the lids. As for lips, there’s a new shade on her rotation — a shade she’s been keeping secret for months.

On Tuesday, Virtue launches her limited-edition lipstick with M.A.C Cosmetics, a limited-edition satin warm pink shade inspired by plush blush tones packed in an exclusive pink and gold polka-dot packaging she designed herself.

“To be totally honest, I’ve probably worn this exact shade, the Tessa Virtue shade, every day since I received the sample,” she says.

“I’ve had three lipsticks in mind in repertoire on rotation for the last several years: Brave, Syrup and Mehr. They’re all in that same pink tonal family, so for me, when I was creating this, it was important for me that was meany for every day [wear], but that could be boosted for special events,” says Virtue. “To me, it has the right balance of “your lips, but better” feeling. The fact that it has that satin finish, it also feels comfortable. It easy to wear, it’s hydrating.”

The limited-edition shade is available now in-stores in Canada and online maccosmetics.ca and retails for $25.

LIPSTICK / @TESSAVIRTUE17

Shop it: M.A.C Cosmetics, $25

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