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The mascara Demi Moore, 61, uses gives 'so much volume' and it's on sale for $24

This Lancôme lacquer boosts lashes up to 12 times and keeps them looking thick, lifted and ultra-pigmented for up to 24 hours.

After over four decades on the silver screen, Demi Moore has become not only a Hollywood star, but a beauty icon as well. With her flawless skin, long luscious locks and minimal makeup routine, she's been exuding a low-key glam for decades. Her secret? "Simple," "quality" beauty basics that prove "less is more" — like her go-to lash lifter, Lancôme’s Monsieur Big Volumizing Mascara, one of the few makeup products she uses daily and one that you can try out yourself now for just $24, down from $30.

This lash lacquer combines a quality brush with a highly pigmented, polymer-infused formula to coat each lash for long-lasting, clump-free volume.

$30 at Amazon
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$30 at HSN$30 at Macy's

Why is this a good deal? 💰

Celeb-beloved beauty for a reasonable price? Nope, pigs aren't flying and the sky isn't purple — this is real life, and you can nab Demi's favorite mascara for just $24 now, down from $30. That's also the lowest price we've seen this Lancôme lacquer go on Amazon in months!

Why do I need this? 🤔

We'll start with why a star like Demi Moore depends on Lancôme’s Monsieur Big Volumizing Mascara to frame her famous face: "I have really super sensitive skin," Moore told InStyle, "So I look to use things that are highly effective and of the highest quality." Monsieur Big is one of only three beauty products the Ghost actress uses every day to stay looking fresh-faced — the others, by the way, are Westman Atelier's Vital Skin Foundation Stick and the ever-popular Laneige Lip Sleeping Mask — and Demi said that her "simple program" works in the interest of not letting "things get too complicated." In her opinion? "Less is more."

Considering the mascara is one of the only makeup products this megastar uses, what makes it so special? It's all about the volume, baby. Monsieur Big (which seems to be cheekily named after Carrie Bradshaw's Sex and the City beau) promises up to 12 times more volume compared to going bare, thanks to its polymer-packed formula and innovative wavy fiber bristle brush to help boost lashes. The deep black mascara also offers up to 24 hours of wear without flaking or smudging. (Though this particular variety isn't waterproof, have no fear — there's a waterproof version for all your summertime needs!)

Demi Moore / Lancôme Monsieur Big Volumizing Mascara
Longer, thicker lashes without the need for falsies? Oui, oui, Monsieur! (Getty Images/Amazon)

What reviewers say 💬

More than 3,000 Amazon reviewers have given the Lancôme’s Monsieur Big Volumizing Mascara a flawless five-star rating, with many highlighting the volume it gives to otherwise languid lashes.

Pros 👍

One thing is for certain, this is the kind of formula that inspires long-term fans.

"I’ve been using this mascara for over a decade now and find it to be as effective in my 50s as I did in my late 30s," said one reviewer while another added, "I haven't used another mascara in four years because I love this one so much. ... I've had people ask if I'm wearing fake eyelashes. ... It doesn't flake off throughout the day, not even in the humid Michigan summers."

Another longtime user agreed: "I've been using [Monsieur Big] for about 10 years now. It makes my eyelashes look thicker and longer, and everyone asks me what mascara I use. I've tried many kinds, but this one seems to be the best and goes on thick."

The no-flake, volumizing formula seems to be what impresses shoppers the most. "Soooo much volume," said one long-lashed reviewer, while another said, "This makes my lashes pop!! Adds length and volume without clumping."

"This has a thick, rich color with a lot of adhesion to the lashes. I have white eyelashes and you would not know by using this," said a final fan.

Cons 👎

While the reviews are largely positive, some reviewers do have a common complaint about clumps.

"I have very thin and sparse eyelashes and haven't been able to find a mascara that makes them look better (thicker/fuller and longer) — but this one does!" said a reviewer, adding as a slight criticism that "While it does tend to clump when you apply a second layer, so do most mascaras."

"Always looking for a better mascara. This one’s pretty good. Can get a little clumpy," noted another customer.

Demi Moore said she only needs 'a little' of this mascara for it to do its job — plus, it lasts up to 24 hours!

$30 at Amazon
Explore More Buying Options
$30 at HSN$30 at Macy's

And if you're looking for a waterproof formula for summer, check out the Lancôme Monsieur Big Waterproof Mascara, also on sale:

This mascara features a similar formula to the original Monsieur Big, but with waterproof capabilities — perfect for summer fun.

"Best waterproof mascara, this stuff lengthens lashes and doesn't smudge at all!!" gushed a devotee.

$30 at Amazon
Explore More Buying Options
$26 at Groupon$30 at HSN

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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