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This $15 'magic' toner has more than 100M views on TikTok — is it worth the hype?

TikTok users call this $15 exfoliating toner "pure magic" and swear it eliminates armpit odour, discolouration, acne, and more — is it worth the hype?

collage of different sized bottles of The Ordinary's Glycolic Acid 7% Toning Solution on orange and pink swirl background
The Ordinary's Glycolic Acid 7% Toning Solution has gone viral: Is it worth the hype? (Photos via Sephora)

If you've spent any time on the skincare side of TikTok, you will have likely come across The Ordinary's viral Glycolic Acid 7% Toning Solution. Heralded as "pure magic" and an "absolute staple" by reviewers, there are more than 100 million TikTok videos spotlighting the all-in-one toner. Ringing in at just $15, the internet seems to agree that the glycolic acid serum is a beauty staple worth having. Is it worth the hype? Read on to dig deeper.

The good:

  • 👩‍🔬 Addresses dozens of concerns, including acne, ingrown hairs, armpit odour and dandruff

  • 💰 Affordable ($15 from Sephora and $15 from The Ordinary)

  • 💜 4.3 stars on Sephora, 4.5 stars on The Ordinary, 100+ million views on TikTok

The bad:

  • 👎 Not ideal for sensitive skin

  • 🙅‍♀️ Some found it irritating

The takeaway:

  • An affordable do-it-all product that addresses dozens of skincare concerns, including body acne, ingrown hairs and armpit odour.

Is it worth the hype?

  • According to millions of fans on TikTok, Sephora and The Ordinary — yes! The exfoliating solution is a multitasking wonder for a myriad of skin concerns and with a price tag of just $15, is a wallet-win compared to many of its competitors.

Shop it: The Ordinary Glycolic Acid 7% Exfoliating Toning Solution

Glycolic Acid 7% Exfoliating Toning Solution (Photo via The Ordinary)
Glycolic Acid 7% Exfoliating Toning Solution (Photo via The Ordinary)

$15 at The Ordinary

$15 at Sephora

The Ordinary's Glycolic Acid 7% Exfoliating Toning Solution is a water-based toner that targets dullness, texture, uneven skin tone and signs of aging.

While The Ordinary describes its toning solution as an "exfoliant targeted at the surface of the skin," TikTok users say the $15 toner does far more than your average exfoliant. According to a myriad of online videos (the hashtag #theordinaryglycolicacid has racked up more than 100 million views on TikTok), the toner addresses everything from acne scars to armpit discolouration and odour.

According to TikTok beauty buffs, the glycolic acid toning solution can:

What reviewers are saying

With 3,000 reviews and a 4.3-star average rating on Sephora, shoppers agree the $15 viral product is worth the hype.

The toner is "pure magic," according to one shopper. It "evens out my skin tone like no other product, gently exfoliates," and helps "prevent dandruff," they write. If you use it daily, it "eliminates underarm odour."

It's a "must-have in every bathroom," lauds another user. It's become an "absolutely staple in my life [and] I keep a bottle in every bathroom." You can use it on your underarms, knees, feet and behind the ears, they write.

The Ordinary Glycolic Acid 7% Toning Solution (Photo via The Ordinary)
The Ordinary Glycolic Acid 7% Toning Solution (Photo via The Ordinary)

$15 at The Ordinary

$15 at Sephora

After four weeks of consistent use, "I've seen such an improvement in my skin," details one user. "My hyperpigmentation has almost completely diminished."

"You can literally use this everywhere to fix anything and it works so well!" proclaims a fourth shopper.

Despite thousands of five-star reviews and an 86 per cent recommendation rate, some find the toner "irritating" and warn it can be "harsh" on sensitive skin.

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