This concealer is so popular it's sold every 12 seconds (and you can get it right now for 30 per cent off)

Alyssa Tria
Shopping Editor

Highly praised by YouTubers and beauty gurus worldwide, Tarte Cosmetics’ Shape Tape Concealer is so popular that one is sold every 12 seconds. But what does it take to earn a cult-favourite stamp of approval? When it comes to makeup, it all comes down to the formula.

Made with shea butter, mango seed butter and liquorice root, the rich, high-pigmented formula is best known for concealing blemishes and acne, brightening dark under eyes and can even help create the most believable contours, all without caking. In case you haven’t tried it yet, now’s the best time to put the hype of Shape Tape Concealer and Mini Sponge Set to the test during Tarte’s Friends & Family 25 per cent off sale.

Plus, if you’re a Tarte Rewards Member, you can save even more — memberscan unlock an exclusive 30 per cent off deal on select products with the promo code BESTIES at checkout during the Friends and Family event which will run until Aug. 17. Yup, that means you can get the Shape Tape Concealer and Mini Sponge Set for only $24.

During the month of August, Tarte Reward Members earn up to double the points when they shop their favourite makeup and skincare products and get access to secret sales, new exclusive surprises and free shipping!

To help you score big on deals and rewards, here’s what to get:

Shape Tape Concealer & Mini Sponge Set

shape tape concealer & mini sponge set

Shop it: $24 (originally $39)

Jet Set Wonders Discovery Set

Jet Set Wonders Discovery Set

Shop it: $37 (originally $53)

Shape Tape Matte Foundation

shape tape matte foundation

Shop it: $23 (originally $53)

Minutes To Mermaid Brush Set

minutes to mermaid brush set

Shop it: $22 (originally $54)

Color Splash Lipstick

color splash lipstick

Shop it: $15 (originally $27)

Limited-edition Picture Perfect Eyelash Curler & Deluxe Lights, Camera, Lashes Mascara

limited-edition picture perfect™ eyelash curler & deluxe lights, camera, lashes™ mascara

Shop it: $13 (originally $25)

Supersize Maracuja Oil

Supersize Maracuja Oil

Shop it: $56 (originally $88)

H2O Gloss

H2O Gloss

Shop it:$19 (originally $26)

Powder Player Bamboo Pressed Powder Brush

powder player bamboo pressed powder brush

Shop it: $19 (originally $43)

Amazonian Clay Waterproof Bronzer

Amazonian clay waterproof bronzer

Shop it: $22 (originally $38)

Rule Bender Double-ended Eyeshadow Brush

rule bender double-ended eyeshadow brush

Shop it: $16 (originally $34)

Limited-edition Amazonian Clay 12-Hour Blush in Fairy Flush

limited-edition Amazonian clay 12-hour blush in fairy flush

Shop it: $23 (originally $38)

Busy Gal Base-ics Complexion Essentials Set

Busy Gal Base-ics Complexion Essentials Set

Shop it: $15 (originally $21)

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