This is a message for the 7 out of 10 girls who feel like being a girl prevents them from playing sports


Have you ever been told you can’t do something because you’re a girl? Turns out, most girls have. In fact, by age 17 more than half of girls have already quit sports because of negative comments and perceptions of what it means to be a girl.

“I stopped just because boys made fun of me.”

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Hoping to shed light on this, Always recently launched a new video as part of their #LikeAGirl campaign.

According to a study conducted on confidence and puberty, 72 per cent of girls feel held back by society, which they feel dictates what they should and shouldn’t do. This not only hurts their confidence but 60 per cent feel that society’s expectations have a negative impact on their life.

“Most people enjoy watching the boy rugby instead of the girl rugby,” explains one girl in the video. “It just makes you feel a little sad that people don’t want to see me play.”

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Through their research, Always found that girls who play sports are more likely to stay confident as they enter into adulthood. By highlighting a number of girls playing sports and sharing their stories, they’re hoping they can help champion a movement and encourage others to do the same by using the hashtag #LikeAGirl.

“I’d definitely become more confident through weight-lifting,” one girl explains. “Ever since I did shot put I realized there was so much more I could do,” says another.

What do you think of Always’ latest campaign video? Let us know your thoughts by tweeting to @YahooStyleCA.