Tiffany & Co. Debuts Flagship in São Paulo
Tiffany & Co. has opened the doors to its first flagship in Latin America, located in Shopping Iguatemi São Paulo. The American jeweler opened its first store in Brazil in Iguatemi and has relocated its presence to the heart of the mall with Tiffany & Co.’s latest design concept.
Designed by local architectural studio Metro Arquitetos, the flagship location spans more than 4,000 square feet across two floors, taking cues from The Landmark, Tiffany & Co.’s iconic store in Manhattan. The bespoke façade, composed of glass tubes that were customized in Germany and cut and installed in Brazil, is an ode to the country’s local flora, honoring its trees and landscapes.
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Interiors continue the conversation with elements from Brazilian culture and works by renowned local and international artists. Furniture piece were designed by Brazilian designer Humberto Campana and a wooden artwork in Tiffany Blue titled “Isabel” by Brazilian artist João Carlos Galvão, while ceramicist Francis Petrucci created a custom-made ceramic table.
The first floor carries the range of the brand’s collections, including Lock by Tiffany, HardWear by Tiffany, T by Tiffany and Knot by Tiffany, with a dedicated room for the designs of Elsa Peretti. The first floor also features the first dedicated space exclusively for Tiffany & Co. watches in Brazil.
The second floor is accessed via a staircase adorned with translucent crystals — inspired by The Landmark. The second floor contains the All About Love space, dedicated to the bridal assortment, and the Tiffany high jewelry space. The store also has a private salon featuring an exceptional wallpaper by Brazilian artist Vik Muniz.
An exclusive Lock bracelet was created for the opening of the store, limited to only 10 pieces. The design was crafted in yellow gold and set with blue and yellow baguette sapphires, along with the rare green tsavorite, paying homage to the Brazilian flag.
Tiffany & Co celebrated the opening with guests including Silvia Braz, Camila Queiroz, Helena Bordon, Elisa Zarzur and Thássia Naves with a Breakfast at Tiffany’s celebration at the Piselli restaurant and proceeded to a ribbon cutting ceremony located at the front of the store with Tiffany & Co. president and chief executive officer Anthony Ledru.
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