'It is a little pricey for a gloss, but worth every dollar': Why this $39 lip plumper is going viral on TikTok

Alyssa Tria
·Shopping Editor
·3 min read

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"It is a little pricey for a gloss, but worth every dollar." — The viral $39 lip plumper that actually works
"It is a little pricey for a gloss, but worth every dollar." — The viral $39 lip plumper that actually works

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Through what seems like endless periods of boredom, TikTok has proven to be more than just an online space for quirky challenges and viral dance videos. With a steady stream of informative hauls and tutorial under the hashtags #Makeup and #Skincare hashtags, this Gen Z-driven platform now ranks near the top of our list for the best creative spaces for beauty.

With thousands of beauty enthusiasts serving us new looks and raving about share-worthy hacks every hour, you almost can’t help but buy into these—now-dubbed—TikTok-worthy products. Among Gua Shas and game-changing serums, the latest must-have to go viral is a $39 product from Too Faced that plumps your lips in seconds — I’m taking Kylie-esque lips without the need for needles or the precision and accuracy needed for perfectly, over-drawn lips.

Skeptical? So was I. But the results speak for themselves.

The lippie being called out is the cult-favourite Too Faced Lip Injection Extreme Lip Plumper.

The original clear formula is a plumping gloss designed to instantly give the lips a fuller and pouty look that is sure to last. Made to be the perfect primer or topper to any of your favourite lipsticks, it is also made to nurture and condition the lips.

For extra tint, the formula comes in four rosy, pink shades.

Too Faced Lip Injection Extreme Lip Plumper

Too Faced Lip Injection Extreme Lip Plumper
Too Faced Lip Injection Extreme Lip Plumper

SHOP IT: Sephora, $39

Backed up by jaw-dropping before-and-after clips, 2,000 reviews and more than 130,000 “loves” on Sephora’s website, the lip plumper seems to work magically for just about everyone who tries it.

“I have used a lot of lip plumpers, from high end to drugstore, and this is the best one. I have not tried the colours, just the clear one, and it is my favourite. Is not sticky at all and drastically plumps my lips,” raves one reviewer. “If you hate the tingly/burning feeling, then this may not be for you - but I don't mind that at all. Will buy this over and over again.”

“Love this gloss! It is a little pricey for a gloss, but worth every dollar! It gives enough plump to still look natural, smells amazing, and moisturizes your lips very nicely too,” says another.

While 97 per cent of users report that it delivers instant results and 93 per cent say lips look fuller and plumper after the initial use, many of the reviews mention a strong burning sensation upon application.

Like most lip plumbers, this one leaves a tingly sensation which is caused by its medically-proven blood vessel dilating technology.

“This is why people say beauty is pain,” stays TikTok user @nessaranndazzo who tested out the lip plumper on her boyfriend.

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