These Trader Joe's $4 Famous Mini Tote Bags Are Back in Two New Colors

EAGAN, MN, USA - MARCH 7, 2024: Trader Joe's grocery store sign and trademark logo.
Credit: Ken Wolter/Shutterstock Credit: Ken Wolter/Shutterstock

If you’re a fan of Trader Joe’s merch — whether it’s the $1 canvas totes, beach-friendly cooler pouches, or cheese adventure carriers — you’ll want to listen up. The popular grocer has just released stunning new mini insulated bags in a new colorway.

Just in time for Valentine’s Day and to get you excited for spring, Trader Joe’s has rolled out mini insulated bags in two gorgeous hues: bubblegum pink and lavender purple. Shoppers are racing to snag them, as these carriers have been so popular in the past that they’ve sold out quickly and ended up reselling at astronomical prices.

On February 4, Trader Joe’s stocked the pink and lavender mini insulated bags on shelves for $3.99 each. Depending on the store, some locations are limiting purchases and restricting shoppers to buying no more than two bags at a time. Each carrier measures approximately 13 inches long, 11 inches tall, and 6 inches wide.

These padded, zippered, reusable bags feature an insulated interior, perfect for keeping your fresh fruit, fancy cheeses, or to-go sandwiches cool. If you’re planning a Valentine’s Day picnic, you can grab one of these carriers to transport all your goodies.

Shoppers cannot wait to get their hands on the new mini insulated bags. After @traderjoesobsessed, a popular Trader Joe’s fan page, posted about the release, the comments section quickly filled with excited reactions. One person wrote, “Got it in purple! It’s so cute!” while another shared, “I’ve been trying to get one of these for months. They’re so cute!”

Trader Joe’s has not announced whether these new mini insulated bags will be limited-edition releases. So, if you missed the last merch drop, you’ll want to head to your nearest store as soon as possible to grab one of these adorable new carriers. Good luck!

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