Understanding the Evolving Landscape of Beautyworld Trade Shows

Arthur Zaczkiewicz

October 14, 2024 at 1:05 p.m.·1 min read

In the dynamic world of beauty and cosmetics, industry trade shows stand as pivotal events that encapsulate emerging trends, innovative technologies and global market shifts. “Beautyworld,” an international trade show organized by Messe Frankfurt, exemplifies the rapid evolution and expansion within the beauty industry.

In this episode, Arthur Zaczkiewicz, executive editor of strategic content development at WWD, sits down with Julia Uherek, vice president of consumer goods fairs at Messe Frankfurt, to discuss the organization’s presence across global markets including Dubai, Japan, Saudi Arabia and, most recently, expansions into Tashkent, Uzbekistan; and Taipei, Taiwan.

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