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Usher Fronts Skims Men’s Underwear Campaign, Debuts Skims’ Limited-edition ‘Coming Home’ Alternative Album Cover and Bonus Track

Super Bowl halftime show headliner Usher is now a spokesmodel for Skims. In the brand’s latest menswear campaign, shot and directed by Donna Trope, the R&B singer poses in several colorways of Skims’ boxer briefs.

Usher shirtless, Skims underwear ad, campaigns, Kim Kardashian, shapewear
Usher for Skims.

Available to shop exclusively on Skims.com on Feb. 12 at 9 a.m. PT, all items come in sizes XS to 5X, with prices ranging from $16 to $44 for single pieces and $42 to $98 for packs.

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In a first for Skims, the brand will offer a limited-edition digital download of Usher’s forthcoming ninth album, “Coming Home,” on its website starting Thursday at 9 p.m. PT. Usher’s new LP features collaborations with Burna Boy, Summer Walker, 21 Savage, Latto, H.E.R. and BTS’ Jungkook.

Usher shirtless, Skims underwear ad, campaigns, Kim Kardashian, shapewear
Usher for Skims.

Skims’ “Coming Home” release will include an alternative cover and a bonus track, which is fittingly titled “Naked.”

Kim Kardashian introduced Skims menswear last year. San Francisco 49ers defensive end Nick Bosa, Oklahoma City Thunder baller Shai Gilgeous-Alexander and Brazilian soccer star Neymar Jr. appeared in the line’s first campaign, which generated $13.8 million in media impact value within one week, according to a Launchmetrics report. Alone, Kardashian’s post about the new release generated $4.5 million in MIV.

Last fall, Skims was also named as the NBA’s official underwear partner. “I am incredibly proud of Skims’ partnership with the NBA, as it is a reflection of Skims’ growing influence on culture,” Kardashian said in a statement. “Together, Skims and the NBA will connect people of all backgrounds through fashion, sport and talent, and I look forward to seeing the partnership thrive.”

Usher shirtless, Skims underwear ad, campaigns, Kim Kardashian, shapewear
Usher for Skims.

Since launching Skims in 2019, Kardashian’s shapewear brand has grown to a $4 billion valuation following a series C funding round last summer as it seeks to set the stage for an initial public offering in 2024.

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